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市場調查報告書

中國的白牌平板電腦的現狀、未來趨勢

Current Status and Future Trends of Chinese White-box Tablets

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 306073
出版日期 內容資訊 英文 13 Pages
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中國的白牌平板電腦的現狀、未來趨勢 Current Status and Future Trends of Chinese White-box Tablets
出版日期: 2014年06月20日 內容資訊: 英文 13 Pages
簡介

中國的白牌供應商採用破壞性的價格策略,成功獲得大市場佔有率。可是,低價格策略必然導致收益縮小。對中國的白牌供應商來說,在低收益層級生存的方法,還有生出利基市場需求,成為未來成長因素的關鍵。

本報告提供中國的白牌平板電腦的開發分析、未來趨勢調查。

第1章 中國的白牌平板電腦的產品組合、價格之間的相互關係

  • 產品組合的多樣性
  • 面臨逆風的低價格平板電腦

第2章 中國的白牌平板電腦配置分析

  • 平板電腦7吋模組最受歡迎
  • Wi-Fi平板電腦維持主流

第3章 結論

  • 採用語音通話功能建立附加價值
  • 低價格平板電腦以利基市場為目標,嘗試產品差異化
  • 跟Intel的合作創造新的機會

附錄

圖表

目錄
Product Code: NBRPT14061801

The growth trends in the global tablet market continue to drive major changes in the consumption patterns of end-market users. Capitalizing their cost competitive edge, Chinese white-box vendors have embraced disruptive pricing strategies and have succeeded in gaining significant market share. However, what make the low-cost strategy possible has inevitably led to squeezed profitability. How to survive with a low level of profitability and to create niche market demands are key future growth factors for Chinese white-box vendors. This report analyzes Chinese white-box tablet development and examines their future trends.

Table of Contents

1.Correlation between Product Mix and Prices of Chinese White-box Tablets

  • 1.1 Diversity in Product Mix
  • 1.2 Low-cost Tablets Facing Headwinds

2. Analysis of Chinese White-box Tablet Specs

  • 2.1 7" Models are the Most Popular Tablets
  • 2.2 Wi-Fi Tablets Remain the Mainstream

3. Conclusion

  • 3.1 Creation of Added Value with Voice-calling Feature
  • 3.2 Low-cost Tablets Take Aim at Niche Markets and Seek Product Differentiation
  • 3.3 New Opportunities Arising from Cooperation with Intel

Appendix

List of Topics

Key development trends of Chinese white-box tablet industry and includes white-box tablet specs analysis with breakdowns by screen size, technology type, and price tier

Major Chinese white-box tablet vendors' market deployment by the number of product launches and customization capacity which is determined by parameters of screen size, screen resolution, network connectivity and the number of application processor partners

Key future trends of Chinese white-box tablets and challenges facing industry

Companies and organizations analyzed or mentioned in the report include:

Aigo, Apple, ASUS, Colorfly, Coship, Cube, Eben, Huawei, Iconia, Intel, Lenovo, Luftco, MIC, Newsmy, Onda, Pado, PiPo, Ployer, Ramos, Teclast, Vido, Youzen

List of Figures

  • Figure 1 The Average Number of White-box Tablets Launched and Customization Capability of Chinese White-box Vendors, 2011 - 2013
  • Figure 2 Chinese White-box Tablet Vendors' Distribution by the Number of Product Launches and by Customization Capacity
  • Figure 3 Chinese White-box Tablet Market Share by Price Tier, 1Q 2011 - 4Q 2013
  • Figure 4 Chinese White-box Tablet Vendors' Product Share by Price Tier
  • Figure 5 Chinese White-box Tablet Market Share by Screen Size, 2011 - 2013
  • Figure 6 Chinese White-box Tablet Market Share by Technology Type, 1Q 2011 - 4Q 2013

List of Tables

  • Table 1 Chinese White-box Tablet Product Mix by Price tier, 1Q 2011 - 4Q 2013
  • Table 2 Chinese White-box Tablet ASP by Price Tier, 2011 - 2013
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