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市場調查報告書
智慧型手機產業的領導品牌供應商間的競爭與未來展望
Beyond Bounds: Competition among Major Branded Vendors and Outlook on the Smartphone Industry
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智慧型手機產業的領導品牌供應商間的競爭與未來展望 是由出版商Market Intelligence & Consulting Institute (MIC)在2011年10月所出版的。
這份英文市場調查報告書價格從美金1200起跳。
本報告提供新世代的智慧型手機技術·產品相關產業·企業(智慧型手機供應商，通訊業者等)策略和營業內容，企業間的競爭·合作關係等影響相關考察，並將結果概述為以下內容。
產業的典範轉移與新世代行動網路
- 網際網路的生態系統從Web 1.0轉變為Web 3.0
- 產品的主要目的從「人與人之間的連結」轉變為「充實生活」
- 收益來源從符合設備的開發轉變為符合用戶的開發
- 從企業間對立的市場競爭轉變為打破組織間的間隔
- 競爭企業，從行動電話通訊供應商轉變為網路服務供應商
- 跨越國界:與國際通訊品牌供應商間的競爭合作
跨越國界:超越傳統的競爭·合作策略·產業範圍
- 廣泛產品的提供:用戶保留時間增加
- 專利競爭:用戶的選擇減少
- 專利訴訟競爭:由於研究開發（Ｒ＆Ｄ）能力加強，進入障礙提高
- 規格競爭:漸漸產生產品規格上的問題
- 規格競爭:藉由創新技術的開發，獲得未來的用戶
- 與通訊業者的合作:為建立合作關係所參與的價值活動
- 與供應鏈的合作:藉由強化垂直整合，增加核心收益
- 與應用程式·供應商的合作:藉由完整的服務平台充實用戶體驗
智慧型手機產業的趨勢與展望
- 主要供應商:Google·Apple·Microsoft擁有獨特的生態系統
- 競爭的轉變:亞太地區·中東·非洲使用者的擴大加速成長
- 多種多樣的價值:中級用·普及用模式的急速成長
- 價值活動的擴大，Android供應商的發展將是關鍵
- 通訊平台:將對新興市場上Windows Phone開發產生的重要作用
- 台灣企業:滿足平台·軟體·硬體設備整合的本地需求
- 雲端服務的今後發展
- 今後網際網路標準的革命企劃，將引起第4級市場的重組
結論
- 智慧型手機:不限定某一部分的智慧型手機用戶
- 附錄:全球整體智慧型手機出貨台數預測
Abstract
Major branded vendors projected to put emphasis on users in the
next-generation era of mobile networks, and in this era, the vendors will
think beyond boundaries, aiming to compete with one another and cooperate with
telecom operators, supply chain manufacturers, and application providers. The
future Smartphone industry is expected to focus on mid-range and value-line
Smartphones, the major operating systems will each face different challenges,
and cloud service and next-generation Internet standard are forecasted to once
again change market competition.
Table of Contents
- Industry Paradigm Shift and Next-Generation Mobile Network
- Internet Ecosystem Moves From Web 1.0 to Web 3.0
- Product Focus Shifts from Connecting People to Enriching Life
- Revenue Creation Changes from Device-based to User-based Development
- Market Competition Evolves from Company Conflicts to Group Clashes
- Competitors Increase from Mobile Communications Vendors to Internet
Service Providers
- Beyond Bounds: Competition and Cooperation among International
Communication Branded Vendors
- Beyond Bounds: Beyond Traditional Competition, Cooperation Strategies, and
Business Scopes
- Diverse Product Offering: Increase User Stickiness
- Patent Competition: Users Face Less Choices
- Patent Lawsuit Competition: Strengthening R&D Capabilities to Raise
Barriers to Entry
- Spec Competition: Product Spec Problems Gradually Emerge
- Spec Competition: Developing Innovative Technology to Attract Future Users
- Teaming Up with Telecom Operators: Participating in Value Activities to
Create Win-Win Situation
- Supply Chain Cooperation: Strengthening Vertical Integration to Boost Core
Revenues
- Cooperating with Application Providers: Enhancing User Experience with
Complete Service Platform
- Trends and Outlook of the Smartphone Industry
- Major Vendors: Google, Apple, Microsoft Each Has Its Individual Ecosystem
- Competition Transfer: User Base Increases in Asia Pacific, Middle East,
Africa to Boost Growth
- Diverse Values: Mid-range, Value-line Models See Rapid Growth
- Extending Value Activities Observed to Be the Key for Android Vendor
Development
- Communication Platform to Play an Important Role in Windows Phone
Development in Emerging Markets
- Taiwanese Companies Projected to Satisfy Local Demand for Platform,
Software, Hardware Integration
- Future Development of Cloud Services
- Internet Standard Revolution Projects to Trigger Phase-Four Market
Restructuring in the Future
- Conclusion
- Smartphones, Not Just for Smart Users
- Appendix: The Worldwide Smartphone Shipment Volume Forecasts
List of Topics
- Touching on industry paradigm shift and the development of the
next-generation mobile network
- Competition among international communication branded vendors, such as
increasing subscriber stickiness and filing patent lawsuits, as well as
cooperation strategies adopted by the vendors, for example, building business
ties with telecom operators or strengthening supply chain integration
- Trends and outlook of the Smartphone industry, analyzing major vendors,
emerging markets, major operating systems, Taiwanese vendors, cloud service,
and Internet standard revolution
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