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市場調查報告書
3D TV市場之展望：2010年及2010年以後
3D TV Market Development Outlook, 2010 and Beyond
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3D TV市場之展望：2010年及2010年以後 是由出版商Market Intelligence & Consulting Institute (MIC)在2010年01月所出版的。
這份英文市場調查報告書包含23 pages 價格從美金2190起跳。
本報告為，分析3D TV之商業化進程及其加速市場發展之必要條件，並匯整市場上主要企業之發展、從2010年至2013年之3D TV市場規模預測等，以下列摘要形式闡述。
第1章 主要企業在3D TV領域中之開發
- 3D電影帶動TV開發之增加
- 主要面板製造商
- TV製造商
第2章 3D TV供應鏈之發展
- 上游至下游在市場規格之建立
- 市場競合性增大、因3D電影普及使3D內容擴張
- 全區隔中之產業鏈結構進行變化
第3章 3D TV市場之成長促進因素
- 3D電影風潮
- 3D TV頻道播放
- 3D內容平台完全數位化
- 3D顯示器正積極發展
- 當大型螢幕需求碰上大量生產線
第4章 3D TV之市場規模預測、發展展望
第5章 市場機會、發展阻礙
MIC之展望
附錄
主題列表
圖表清單
Abstract
With the increasing number of 3D movies, 3D technology featuring the use of
special glasses could stimulate the demand for 3D content in the home. The use
of 3D technology in home applications is emerging. This report analyzes the
commercialization process of 3D TVs and the conditions required for further
market development. It examines the development of key companies in the 3D TV
sector, and provides a 3D TV market scale forecast for the period 2010-2013.
Different possible development scenarios for the 3D TV market are also
presented.
Table of Contents
1. Developments among Key Companies in the 3D TV Sector
- 1.1 3D Movies' Impact on TV Development Gradually Increasing
- 1.2 Major Panel Manufacturers
- 1.2.1 Current Products
- 1.2.2 Technology Blueprints
- 1.2.2.1 2000-2005
- 1.2.2.2 2005-2010
- 1.2.2.3 2010-2015
- 1.2.2.4 2015-2020
- 1.2.2.5 2020-2025
- 1.3 TV Manufacturers
- 1.3.1 Active Time Division Multiplexing Technology
- 1.3.2 Passive Polarization Division Multiplexing Technology
2. Development of the 3D TV Supply Chain
- 2.1 Industry Standards from Up- to Downstream Being Created
- 2.1.1 Scope
- 2.1.1.1 3D Production Methods
- 2.1.1.2 3D Compression Technology
- 2.1.1.3 3D Transmission Interface
- 2.1.1.4 3D Viewing Method
- 2.2 Increase Industry Competitiveness and Expand 3D Content through
Popularity of 3D Movies
- 2.2.1 Sony Possesses Industry Solution Capabilities
- 2.2.2 Panasonic Has Advantages in Filming and Compression Technologies
- 2.3 Industry Chain Structure Undergoing Changes in All Segments
3. 3D TV Market Development Drivers
- 3.1 3D Movie Wave
- 3.2 3D TV Channel Broadcasts
- 3.3 Complete Digitization of 3D Content Platforms
- 3.4 3D Display Standards Are Being Aggressively Developed
- 3.5 Demand for Large Screens Met by High-generation Production Lines
4. 3D TV Market Scale Forecast and Development Scenarios
- 4.1 Market Scale Forecast
- 4.2 Development Scenarios
5. Market Opportunities and Development Bottlenecks
- 5.1 Market Opportunities
- 5.1.1 Content Producers
- 5.1.1.1 Increase 3D Movies
- 5.1.1.2 Re-release Original 2D Content in 3D
- 5.1.2 Broadcasters
- 5.1.2.1 Start Broadcasting 3D Programs
- 5.1.3 Processor Chip Companies
- 5.1.3.1 Develop Encoding Technology Compatible with Multiple Image
Standards
- 5.1.3.2 Continue to Research Technologies that Transfers 2D into 3D
- 5.1.4 TV Hardware Companies
- 5.1.4.1 3D Applications with Function Innovations
- 5.1.4.2 Aggressively Roll Out 21:9 Specifications
- 5.1.4.3 Promote TVs That Are "3D Ready"
- 5.2 Development Bottlenecks
- 5.2.1 Test Standards Not Yet Finalized and Consumer Awareness
Insufficient
- 5.2.2 Copyright Regulations, Content Insufficient
- 5.2.3 3D Viewing Equipment Expensive
- MIC Perspective
- Appendix
List of Topics
- Current and future development of key companies in the 3D TV sector,
including display panel manufacturers and TV manufacturers
- Industry standard development in different areas
- Sony and Panasonic' s strategies
- Future growth drivers for 3D TV development
- 3D TV market scale forecast until 2013
- Three different possible development scenarios for 3D TVs in the future
- Opportunities and challenges for future 3D TV development analyzed for
different types of companies
- 20th Century Fox, 3ality, AUO, Blu-ray Disc Association, BS, BSkyB, Camera
and Imaging Products Association, CMO, Columbia, CPT, Disney, Dolby
Laboratories, DreamWorks, Eutelsat, Fox, France Telecom, HDMI Consortium,
Hyundai, International Organization for Standardization, JVC, Korea Digital
Satellite Broadcasting, LG, LGD, Metro Golden Mayer, Mitsubishi, National
Institute of Information and Communications Technology, NEC, NuVision, nVidia,
Panasonic, Philips, Pixar, Real D, Samsung, Sanyo, SDI, Sharp, Silicon Image,
Society of Motion Picture and Television Engineers, Sony, TI, Time Warner,
TMD, Ultra-Realistic Communication Forum, XPAND.
List of Figures
- Figure 1. 3D Industry Standard Formulation
- Figure 2. Sony' s Complete 3D Solution
- Figure 3. Development of Panasonic' s 3D Home System
- Figure 4. Worldwide 3D TV Market Scale, 2008 - 2013
- Figure 5. 3D TV Market Development Scenarios and Corresponding Growth
Rates, 2009 - 2013
- Figure 6. 3D TV Future Development Bottlenecks
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