智慧型行動電話與多功能行動電話的模糊分界

The Blurring Boundaries between Smartphones and Feature Phones

出版商	Market Intelligence & Consulting Institute (MIC)
出版日期	2009年10月	商品編碼	102276
內容資訊	英文 16 pages
價格	US $ 1920 PDF by E-mail (Single User License)

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智慧型行動電話與多功能行動電話的模糊分界 是由出版商Market Intelligence & Consulting Institute (MIC)在2009年10月所出版的。這份英文市場調查報告書包含16 pages 價格從美金1920起跳。

In terms of product definition, the largest difference between Smartphones and feature phones is that the former features an embedded open OS while the latter does not. Based on these industry-wide definitions, in the past there were significant differences between the two product types in specifications and market segmentation. However, since early 2009, following the increasing number of companies investing in these products and the growing intensity of market competition, the diversification of products has led to a trend whereby consumers' perception of boundaries between Smartphones and feature phones is becoming more blurred. This report analyzes this trend from the perspectives of prices, software applications and vendors' product strategies, and examines the impact of this trend on the overall mobile phone industry.

1. Traditional Distinction between Smartphones and Feature Phones
2. Boundaries between Smartphones and Feature Phones Blurring
- 2.1 Prices
- 2.2 Software Applications
  - 2.2.1 Qualcomm BREW MP Provides Flexible Development Environment
  - 2.2.2 Microsoft OneApp Integrates Popular Applications
- 2.3 Product Strategy
  - 2.3.1 Nokia Uses Feature Phone Roll-out Strategies in Smartphone Market
  - 2.3.2 Samsung, LG Develop Own Operating Platforms
MIC Perspective
Appendix

List of Topics

Traditional distinction between Smartphones and feature phones in the mobile phone industry
Blurring boundaries between Smartphones and feature phones from three different perspectives: prices, software applications and vendors' product strategies
Price analysis includes overall price developments of Smartphones and feature phones in 2008 and 2009 and detailed price trends within these respective product segments
Software application analysis includes Qualcomm' s BREW MP and Microsoft' s OneApp, as well as worldwide Smartphone OS market share in the period 2007-2009
Product strategy analysis include Nokia, Samsung, and LG
Companies and organizations analyzed or mentioned in the report include: Adobe, Apple, Dell, Foxconn, Google, HTC, Lenovo, LG, Mediatek, Microsoft, Motorola, Nokia, Palm, Qualcomm, RIM, Samsung, Sony Ericsson, Sprint, Verizon Wireless, Vogins Technology

List of Tables

Table 1. Android Smartphones of Major Branded Vendors, 2009
Table 2. High-end Feature Phones of Major Branded Vendors, 2009
Table 3. Nokia 5800 XpressMusic Series Smartphone Specifications

List of Figures

Figure 1. Price Boundaries between Smartphones and Feature Phones Becoming Increasingly Blurred, 2008-2009
Figure 2. Worldwide Smartphone OS Market Share, 2007 - 2009