台灣行動電話業界：2009年第3季版

Abstract

This research report presents market size and market value forecast and recent quarter review of the Taiwanese mobile phone market. The report includes market volume, market value, ASP, market share by brand, system technology, phone type, price trend, display color count, and handset type, as well as by Bluetooth, Wi-Fi and GPS. The content of this report is based on primary data obtained through interviews with mobile operators and key channel players. This report finds that Taiwanese mobile phone market volume and value saw year-on-year and sequential declines in the second quarter of 2009. Even though market volume in the first half of 2009 declined compared to the same period in 2008, Smartphones experienced growth, and this growth is expected to continue into the second half of 2009.

Table of Contents

List of Tables

• 1. Taiwanese Mobile Phone Market Shipment Volume, 1Q 2007 - 4Q 2009
• 2. Taiwanese Mobile Phone Market Value and ASP, 1Q 2007 - 4Q 2009
• 3. Taiwanese Mobile Phone Market Share by Brand, 1Q 2007 - 2Q 2009
• 4. Taiwanese WCDMA Mobile Phone Market Share by Brand, 1Q 2007 - 2Q 2009
• 5. Taiwanese Mobile Phone Market Volume by System Technology, 1Q 2007 - 2Q 2009
• 6. Taiwanese Mobile Phone Market Share by System Technology, 1Q 2007 - 2Q 2009
• 7. Taiwanese Mobile Phone Market Volume by Phone Type, 1Q 2007 - 2Q 2009
• 8. Taiwanese Mobile Phone Market Share by Phone Type, 1Q 2007 - 2Q 2009
• 9. Taiwanese Mobile Phone Market Volume by Price Trend, 1Q 2007 - 2Q 2009
• 10. Taiwanese Mobile Phone Market Share by Price Trend, 1Q 2007 - 2Q 2009
• 11. Taiwanese Mobile Phone Market Volume by Display Color Count, 1Q 2007 - 2Q 2009
• 12. Taiwanese Mobile Phone Market Share by Display Color Count, 1Q 2007 - 2Q 2009
• 13. Taiwanese Mobile Phone Market Embedded Camera Volume by Array Format, 1Q 2007 - 2Q 2009
• 14. Taiwanese Mobile Phone Market Embedded Camera Share by Array Format, 1Q 2007 - 2Q 2009
• 15. Taiwanese Mobile Phone Market Volume by Bluetooth Feature, 1Q 2007 - 2Q 2009
• 16. Taiwanese Mobile Phone Market Share by Bluetooth Feature, 1Q 2007 - 2Q 2009
• 17. Taiwanese Mobile Phone Market Volume by Wi-Fi Feature, 1Q 2007 - 2Q 2009
• 18. Taiwanese Mobile Phone Market Share by Wi-Fi Feature, 1Q 2007 - 2Q 2009
• 19. Taiwanese Mobile Phone Market Volume by GPS Feature, 4Q 2008 - 2Q 2009
• 20. Taiwanese Mobile Phone Market Share by GPS Feature, 4Q 2008 - 2Q 2009
• 21. Taiwanese Mobile Phone Market Volume by Handset Shape, 1Q 2007 - 2Q 2009
• 22. Taiwanese Mobile Phone Market Share by Handset Shape, 1Q 2007 - 2Q 2009