全球上網型PC市場展望：2009年下半年度及2009年下半年度之後

Abstract

The rapid shipment growth of the global netbook PC industry in 2008 continues into 2009, with shipment volume expected to double in the full-year 2009. In the first half of 2009, restricted by lackluster end-market demand in Europe - the industry' s major shipment destination - the industry' s shipment growth slowed down. However, driven by the holiday effect global netbook PC shipment volume is expected to pick up in the second half of the year. As for key product strategies in the second half of 2009, Nokia' s netbook PC was launched in September 2009; the ARM architecture will be used in netbook PCs, namely smartbook PCs; Google is projected to roll out Chrome OS in the second half of 2010. This report examines worldwide netbook PC market development in the second half of 2009 and analyzes future product trends.

Table of Contents

• 1. Netbook PC Market Development in 1H 2009
  • 1.1 Netbook PCs with Intel Atom Processor and Microsoft Windows XP Remain Mainstream
• 2. Netbook PC Market Outlook in 2H 2009
  • 2.1 Price Competition Intense; Brands Adjust Panel Sizes of Netbook PCs
  • 2.2 Mobile Operators and Mobile Phone Brands Making Foray into Netbook PC Market
  • 2.3 Smartbook and Google OS to Influence the Netbook PC Industry
  • 2.4 Holiday Effect Expected to Push End-market Sales
  • 2.5 High-end Netbooks PCs to Adopt Windows 7 OS First
• 3. Conclusion
  • 3.1 Netbook PC Market Expected to Grow at Slower Pace in the Future
  • 3.2 Cross-Industry Alliances Formed; Netbook PC/Mobile Service Bundles Increasing

• Appendix

List of Topics

• 1. Recap of key developments in the worldwide netbook PC market in the first half of 2009, including worldwide shipment volume and key events affecting the equilibrium of supply and demand in the netbook PC market.
• 2. Outlook for netbook PC market development in the second half of 2009, including key factors for netbook PC development such as the market launches of Windows 7 and smartbook PCs.
• 3. Worldwide netbook PC shipment forecast for 2010 and 2011
• 4. Companies and organizations analyzed or mentioned in the report include: Acer, Asus, Disney, Google, Intel, Microsoft, Nokia, Nvidia, Qualcomm, Sony, VIA

List of Figures

• Figure 1. Worldwide Netbook PC Shipment Volume, 1H 2008 - 2H 2009
• Figure 2. Major Factors Influencing Netbook PC Supply and Demand, 1Q 2009 - 4Q 2009
• Figure 3. Worldwide Netbook PC Shipment Volume, 2008 - 2011