全球桌上型PC市場展望：2009年下半年度及2009年下半年度之後

Abstract

In the first half of 2009, the off-season effect in the worldwide desktop PC market was not evident. However, key component shortages, uncertainties regarding the global economic rebound, and declining peak-season effects will lead to cautious market development in 2009. Furthermore, the launch of Windows 7 will also be a factor in the development of desktop PC market in the second half of 2009. This report provides a recap of worldwide desktop PC market development in the first half of 2009, and examines market development in the second half 2009 and beyond.

Table of Contents

• 1. Desktop PC Market Development in 1H 2009
  • 1.1 Global Market Development
    • 1.1.1 Off-season Effects Not Evident in 2Q 2009
    • 1.1.2 Chinese Market Strong
  • 1.2 Performances of Top 5 Brands
    • 1.2.1 Acer' s Desktop PC Sales Value Falls 13.1% YoY
    • 1.2.2 Apple' s Desktop PC Sales Value Falls 20% YoY
    • 1.2.3 Dell' s Desktop PC Sales Value Falls 34% YoY
    • 1.2.4 HP' s Desktop PC Sales Value Falls 24% YoY
    • 1.2.5 Lenovo' s Desktop PC Sales Value Falls 29.2% YoY
• 2. Desktop PC Market Outlook in 2H 2009
  • 2.1 Macro-economic Indicators
    • 2.1.1 Economic Decline in Many Regions; Chinese Economy to Grow
  • 2.2 Key Indicators for Desktop PC Sector
    • 2.2.1 Unemployment Rate Continues to Rise; Enterprise Market to Be Affected
    • 2.2.2 Consumer Confidence Falls Again in July; Consumers Hesitant
    • 2.2.3 Purchasing Manager Index Gradually Rebounding
  • 2.3 Other Key Factors Affecting Desktop PC Shipments
    • 2.3.1 Market Launch of Windows 7 Could Stimulate Demand
    • 2.3.2 Back-to-School Effect Mainly Reflected in Notebook PC Segment
    • 2.3.3 ODD and HDD Shortages to Affect Some Shipments
    • 2.3.4 Key ICs Important Factor
    • 2.3.5 Supply of Intel G31 Chipset Is Source of Concern
• 3. Conclusion

• Appendix

List of Topics

• 1. Recap of key developments in the worldwide desktop PC market in the first half of 2009, including shipment volume and desktop PC sales of the major brand-name vendors Acer, Apple, Dell, HP, and Lenovo
• 2. Outlook for desktop PC market development in the second half of 2009, including macro-economic indicators, key economic indicators relevant for the desktop PC market, and other key factors for desktop PCs such as the market launch of Windows 7
• 3. Worldwide desktop PC shipment forecast for 2010 and 2011
• 4. Companies and organizations analyzed or mentioned in the report include: Acer, Apple, Dell, HP, Intel, Lenovo, Microsoft, Panasonic, Pioneer

List of Tables

• Table 1. Acer PC Sales, 1Q 2009
• Table 2. Apple PC Sales, 1H 2009
• Table 3. Dell PC Sales, February-July 2009
• Table 4. HP PC Sales, 1H 2009
• Table 5. Lenovo PC Sales, 1H 2009

List of Figures

• Figure 1. Worldwide Desktop PC Shipment Volume, 1H 2005 - 2H 2009
• Figure 2. Unemployment Rate in the United States
• Figure 3. Consumer Confidence in the United States
• Figure 4. Purchasing Manager Index (PMI)