Nokia Booklet 3G的定位及對上網型PC市場產生的影響

Product Positioning of Nokia's Booklet 3G and Its Impact on the Netbook PC Market

出版商	Market Intelligence & Consulting Institute (MIC)
出版日期	2009年09月	商品編碼	100790
內容資訊	英文 8 pages
價格	US $ 1320 PDF by E-mail (Single User License)

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Nokia Booklet 3G的定位及對上網型PC市場產生的影響 是由出版商Market Intelligence & Consulting Institute (MIC)在2009年09月所出版的。這份英文市場調查報告書包含8 pages 價格從美金1320起跳。

In February 2009, Nokia announced its intention to enter the netbook PC market. On September 2, at the Nokia World 2009 event, the company announced the specifications and price of its netbook PC product Booklet 3G. For its Booklet 3G product, Nokia has opted for the mainstream Wintel architecture. The product features a 10.1" screen and is equipped with the Ovi platform. This report examines the product positioning of Nokia' s Booklet 3G and analyzes the impact of this new product on the netbook PC market.

1. Product Positioning of Nokia' s Booklet 3G Close to Market Mainstream
- 1.1 Limited Degree of Differentiation with Wintel Architecture
- 1.2 High Price Conflicts with Netbooks' Focus on Moderate Pricing
- 1.3 Bundled Sales with Telecom Services to Be Main Sales Method
2. Booklet 3G Not Expected to Create Major Waves in the Market
- 2.1 High Degree of Difficulty in Cross-industry Operations
- 2.2 Link between High Price and Impressions of Brand and Products not Easy to Establish
- 2.3 Hard to Emulate Samsung' s Success in Telecom Channels
- 2.4 Forecasting Consumer Acceptance of Ovi Platform Not Easy
3. Conclusion

List of Topics

1. Product specifications and price of the Nokia Booklet 3G compared to other netbook PC products
2. Market positioning of the Booklet 3G as well as likely sales channels
3. Challenges for Nokia in developing its netbook PC business
4. Companies and organizations analyzed or mentioned in the report include:Acer, Apple, Asus, Google, Intel, Microsoft, Nokia, Samsung, Sony, Vodafone