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市場調查報告書

行動POS (mPOS)

mPOS: It's REAL Now

出版商 IHL Group 商品編碼 366081
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動POS (mPOS) mPOS: It's REAL Now
出版日期: 2016年08月05日 內容資訊: 英文
簡介

本報告提供全球北美行動POS (mPOS)的現狀調查分析,零售業類別的引進率,出貨台數和裝機率 (設備的各類型),趨勢和預測等系統性資訊。

第1章 背景

第2章 趨勢與推動市場要素

  • 促進mPOS引進的趨勢
  • 使mPOS引進鈍化的趨勢
  • 比mPOS重要的事

第3章 市場規模與預測

  • 全球mPOS的出貨台數
  • 北美的HW的出貨台數
  • 全球mPOS的有效市場 (TAM)
  • 北美的mPOS的有效市場 (TAM)

第4章 主要供應商

第5章 零售業者的購買計劃

  • mPOS的購買時機/意願:各市場區隔
  • mPOS的購買時機/意願:零售業者的各規模
  • 預測

參考文獻和調查手法

目錄

For several years the Mobile POS (mPOS) market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers was delayed due to EMV and the drive to Unified Commerce. But in mid-2016 the Mobile POS market among the largest of retailers is starting to hit it's growth strides.

Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

The enterprise retailers who are deploying now have a much more mature view of the market than the early adopters. They have the systems in place to actually benefit from MPOS and are not as concerned with the WOW factor or cool factor of the technology but rather the functionality that increases sales.

This research looks at the current state of Mobile POS WW and in North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2020.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor research where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

Sample Graph

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The study looks at the opportunity for each of the mobile devices for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

Table of Contents

Executive Summary

Introduction

4 Stages of Moble

1.0 Background

  • 1.1 Quick History Lesson

2.0 Trends and Market Drivers

  • 2.1 Trends Driving mPOS Adoption
  • 2.2 Trends Slowing mPOS Adoption
  • 2.3 Something More Important Than MPOS

3.0 Market Size and Forecasts

  • 3.1 WW MPOS Shipments
  • 3.2 North American HW Shipments
  • 3.3 WW MPOS Total Available Market (TAM)
  • 3.4 North American MPOS Total Available Market (TAM)

4.0 Key Vendors

5.0 Retailer Purchase Plans

  • 5.1 MPOS Purchase Timing and Intent by Segment
  • 5.2 MPOS Purchase Timing and Intent by Size of Retailer
  • 6.0 What We See Ahead

References and Methodology

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