Beacons:隱私，保證，可能性 - 零售的機會
Beacons: Privacy, Promise, Potential - Retail's Opportunity
|Beacons:隱私，保證，可能性 - 零售的機會 Beacons: Privacy, Promise, Potential - Retail's Opportunity|
|出版日期: 2016年03月11日||內容資訊: 英文||
本報告提供Wi-Fi，藍芽 Beacons，可見光通訊 (VLC) 等，具有促進擴大銷售額，強化客戶體驗，幫助零售業者在競爭激烈的市場脫穎而出的可能性的系統，各技術趨勢，障礙，最佳業務實踐及成長預測。
Among the various technologies that the retail press deals with currently, few garner as much mindshare as those often referred to as Beacons or other indoor positioning systems. Systems such as Wi-Fi or Bluetooth Beacons or Visible Light Communication (VLC) come with great potential to increase sales, increase the customer experience and help retailers stand out in a crowded world that is increasingly having to compete with not only giants like Wal-Mart but also online retailers such as Amazon.
But in the midst of this opportunity is also the minefield around customer privacy. This study talks about best practices, how best to engage consumers to allow for the collection of data that really matters, and what you must do to compel consumers to use the systems.
We look at trends, barriers, best practices and provide a forecast for each of the technologies included worldwide.
The report is designed for use by Retailers, Hardware Providers, Software Providers, Service Providers and others who might have a vested interest in the worldwide retail IT market. The complete outline is below.
This research is designed for those in the market for location positioning systems, whether it is beacons that are either Bluetooth or Wi-Fi enabled or Visible Light Communications which combines networking with LED technology.