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市場調查報告書

北美地區的行動POS趨勢

mPOS: Houston, Do We Have A Problem?

出版商 IHL Group 商品編碼 339449
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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北美地區的行動POS趨勢 mPOS: Houston, Do We Have A Problem?
出版日期: 2015年06月05日 內容資訊: 英文
簡介

本報告提供北美地區的零售業者的行動POS的引進趨勢的相關調查、各設備類型的出貨數及裝機量的變化與預測、行動POS引進的推進因素、阻礙要素分析、零售業者的供應商、尺寸等的愛好、利用計劃等彙整資料。

摘要整理

  • 主要調查結果
  • 行動的4個階段

第1章 市場規模

  • mPOS出貨數:各類型
    • 平板電腦
    • 堅固性手持產品
    • 電話、非堅固性產品
  • mPOS出貨數的預測
  • mPOS裝機量:各類型
  • mPOS裝機量的預測

第2章 市場趨勢、成長推進因素

  • mPOS引進的推進因素
  • mPOS引進的阻礙要素
  • mPOS以上的重要因素

第3章 零售業者的購買計劃

  • mPOS購買的決策時機
  • mPOS決策中現在的POS供應商所扮演的角色
  • 偏好的mPOS軟體供應商
  • 偏好的mPOS硬體設備供應商
  • 設備尺寸的愛好
  • 不需要mPOS的零售業者

文獻、調查手法

目錄

Mobile and the buzz about Mobile POS (mPOS) in Retail has been increasing ever since Apple began using it in their stores. The market has taken off, but in a somewhat bifurcated manner. While among smaller retailers, mPOS has truly been transforming, replacing traditional POS for new retailers at a rapid pace, the use of mPOS as a standard every day product in enterprise retailers have seen fits and starts. Some retailers have deployed, others have talked a lot about it, and still others are planning to roll out mPOS. Without question, the opportunity is staggering as some retailers have seen upwards of 25% increase in sales per transaction when mobile is used.

This research looks at the current state of Mobile POS in North America, the adoption rates of the various retail verticals, and the shipment and installed base details by type of device (Rugged Handheld, Non-Rugged Handheld, and Tablets). It includes market sizing, trends, and forecasts through 2019. We also provide forecasts for shipments and installed base of these devices, as well as an estimate of the impact that these devices will have on the use of traditional POS hardware.

This study is designed for use by Private Equity Investors, Mobile POS Hardware and Software Providers, Service Providers, Maintenance Providers, Retailers and others who might have a vested interest in the North American Mobile Point-of-Sale Market.

Note, this study does not include share by vendor although it does discuss future retailer preferences. For detailed vendor share and forecasts we recommend our Mobile POS by Vendor research where we track the number of devices shipped by Apple, HP, Toshiba, Motorola, and others and our Mobile POS Software Vendor Data Service.

HIGHLIGHTS

The study looks at the opportunity for each of the mobile devices as well as the impact on POS terminals for the following segments:

  • Food
  • Drug
  • Superstore/Warehouse Club
  • Mass Merchandisers
  • Department Stores
  • Other Specialty
  • Category Killers
  • Convenience/Gas
  • Bar Restaurant
  • Fast Food
  • Lodging
  • Ent. Casino-Cruise
  • Ent. Theme, Theaters, Sports

PREVIEW

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Table of Contents

Executive Summary

  • Key Takeaways
  • 4 Stages of Moble

1.0 Market Sizing

  • 1.1 mPOS Shipments by Type (Tablets, Rugged HandHelds, Phones/non-Rugged)
  • 1.2 mPOS Shipments Forecast 2014-2019
  • 1.3 ImPOS Installed Base by Type
  • 1.4 mPOS Installed Base Forecast 2014-2019

2.0 Trends and Market Drivers

  • 2.1 Trends Driving mPOS Adoption
  • 2.2 Trends Slowing mPOS Adoption
  • 2.3 Something More Important Than MPOS

3.0 Retailer Purchase Plans

  • 3.1 Timing for mPOS Purchase Decisions
  • 3.2 Roll of current POS Provider in mPOS Decisions
  • 3.3 Preferred mPOS Software Providers
  • 3.4 Preferred mPOS Hardware Vendors
  • 3.5 Device Size Preferences
  • 3.6 Which Retailers Don't Want mPOS?

References and Methodology

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