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市場調查報告書

亞太地區行動娛樂市場預測

3Q.2014 Asia-Pacific Mobile Entertainment Market Forecast, 2009 - 2019

出版商 IE Market Research Corp. 商品編碼 175784
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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亞太地區行動娛樂市場預測 3Q.2014 Asia-Pacific Mobile Entertainment Market Forecast, 2009 - 2019
出版日期: 2014年10月08日 內容資訊: 英文
簡介

本報告書為亞太地區之行動音樂、行動遊戲、行動個人化、行動TV、其他精選內容等的行動娛樂之利用動向相關的預測,概述如下。

調査對象國

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 紐西蘭
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國

調査内容(國・各地區)

  • 行動多媒體市場全體收益
    • 行動音樂收益
    • 行動遊戲收益
    • 行動個人化收益
    • 行動TV收益
    • 其他精選內容收益
  • 行動音樂
    • 利用者數
    • 零售收益
    • 批發收益
    • ARPU(零售收益:每月)
  • 行動遊戲
    • 利用者數
    • 活動數
    • 行動遊戲收益
    • 1使用者對每1活動的平均支出額
  • 行動個人化
    • 利用者數
    • 鈴聲利用者數
    • 來電達鈴利用者數
    • 桌步以及圖片利用者數
    • 附費個人化活動數
    • 行動個人化收益
    • 1使用者對每1活動的平均支出額
  • 行動TV
    • 利用者數
    • 行動TV總活動數
    • 行動TV收益
    • 1使用者對每1活動的平均支出額
  • 其他精選內容
    • 利用者數
    • 每1使用者平均支出額
    • 其他精選內容活動總數
    • 其他精選內容收益

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目錄

IEMR's Global Mobile Entertainment Market Forecast provides a comprehensive forecast of global, regional, and country-specific mobile entertainment usage among consumers in 50+ countries and regions.

For each country, region, and globally, we provide historical quarterly (2010 - 2014) data and annual forecasts (2014 - 2019) for Mobile Music (Total Users, Retail Revenues, Wholesale Revenues, ARPU), Mobile Gaming (Total Users, Total Events, Revenues, Average Spend per Event), Mobile Personalisation (Total Users, Paid Personalisation Events, Revenues, Average Spend per Event), Mobile TV (Total Users, Total Events, Revenues, Average Spend per Event), and Other Premium Content (Total Users, Average Spend per Event, Total Events, Revenue). For each of the above series, this forecast will provide data on 48 countries and 6 regions and is one of the most comprehensive forecasts of mobile entertainment usage in the world.

IEMR's estimates are based on both demand-side on-line consumer surveys and supply-side on-line interviews with executives. On the demand side, we undertake detailed on-line surveys at the country level in the "IEMR 50" list of countries where we undertake primary field surveys based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends of 50,000 consumers in these 50 markets which represent over 80% of the world's population and 85% of the world's mobile subscriber base. These demand side surveys are "conditioned" by supply side interviews that we conduct with leading companies. We provide these companies with our global and regional estimates and ask them standard questions about their thoughts on past estimates at the global and regional levels and their insights on the future growth rates both globally and in any given market.

Why you should buy this report:

This report provides answers to all of the following questions:

  • What are the key trends in the global mobile entertainment market and in specific countries How will this market grow over the next five years
  • Which region/country is experiencing the fastest growth in mobile entertainment usage in the world What are the key trends in each region/country
  • Within the mobile multimedia industry, which segment is growing faster than others: Mobile Music, Mobile Gaming, Mobile Personalisation, Mobile TV, or Other Premium Content How does this differ across regions/countries

This report will be useful to:

  • Mobile entertainment content providers
  • Strategists and analysts at vendors responsible for mobile entertainment strategy development and business analytics
  • Handset and device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile entertainment industry
  • Financial analysts and portfolio managers covering firms in the mobile entertainment industry
  • Consultants advising their clients on mobile entertainment markets
  • Researchers who need to gain a better understanding of the global mobile entertainment market

Countries covered in this Global Forecast

  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand

Table of Contents

Each country report covers the following series from 2009 - 2019:

Total Mobile Entertainment Market Revenues ($ millions)

  • Mobile Music Revenue
  • Mobile Gaming Revenue
  • Mobile Personalisation Revenue
  • Mobile TV Revenue
  • Other Premium Content Revenue
  • Mobile Music

Total users (000s)

Retail Revenues ($ millions)

Wholesale Revenues ($ millions)

  • Average Revenue per User ($) [Retail Revenues Only, monthly]
  • Mobile Gaming

Total Users (000s)

Total Events (000s)

Mobile Gaming Revenues ($ millions)

Average Spend per Event ($)

  • Mobile Personalisation

Total Users (000s)

Ringtone Users (000s)

Ringbacktone Users (000s)

Wallpapers and Graphics Users (000s)

Paid Personalisation Events (000s)

Mobile Personalisation Revenues ($ millions)

Average Spend per Event ($)

  • Mobile TV

Total Users (000s)

Mobile TV Total Events (000s)

Mobile TV Revenues ($millions)

Average Spend per Event ($)

  • Other Premium Content

Total Users (000s)

Average Spend per Event ($)

Other Premium Content Total Events (000s)

Total Other Premium Content Revenue ($ millions)

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