世界之CRM分析應用程式市場：預測(2009-2013年)及市佔率(2008年)

Abstract

This IDC study provides the market sizing, vendor shares, and forecast for the worldwide CRM analytic applications market in 2008. Market trends and future market outlook and guidance to CRM software vendors are also included.

“CRM analytic applications when added to a transactional CRM environment can yield dramatic improvements in customer insight. Despite the economic climate, organizations should consider adding these applications to their enterprise application architecture for more targeted interactions with their customers.” Mary Wardley, program vice president, CRM and Enterprise Applications Research.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• CRM Analytic Applications Market Definition
• Situation Overview
• The CRM Analytic Applications Market in 2008
• Performance of Leading Vendors in 2008
• Comments on Top 5 Vendors
• Primary Market Segments
• Performance by Geographic Region in 2008
• Future Outlook
• Forecast and Assumptions
• Process
• Demand
• Worldwide CRM Analytic Applications Forecast, 2009–2013
• Assumptions
• Market Context
• Essential Guidance
• Advice for Technology Buyers and End-User Decision Makers
• Advice for CRM Analytic Applications Technology Vendors
• Learn More
• Related Research
• Methodology
• Historical Market Values and Exchange Rates
• Synopsis
• Table: Worldwide CRM Analytic Applications Revenue by Leading Vendor, 2006–2008 ($M)
• Table: Worldwide CRM Analytic Applications Revenue by Segment, 2006–2008 ($M)
• Table: Worldwide CRM Analytic Applications Revenue by Region, 2006–2008 ($M)
• Table: Worldwide CRM Analytic Applications Revenue, 2005–2013 ($M)
• Table: Key Forecast Assumptions for the Worldwide CRM Analytic Applications Market, 2009–2013
• Table: Worldwide CRM Analytic Applications Revenue, 2005–2013: Comparison of November 2008 and July 2009 Forecasts ($M)
• Table: Exchange Rates, 2003–2008 (%)
• Figure: IDC' s Business Analytics Taxonomy, 2009
• Figure: Worldwide CRM Analytic Applications Revenue Share by Segment, 2008
• Figure: Worldwide CRM Analytic Applications Revenue, 2005–2013: Comparison of November 2008 and July 2009 Forecasts