Abstract
This IDC study provides the market sizing, vendor shares, and
forecast for the worldwide Web analytics applications software market in
2008. Market trends and future market outlook and guidance to
CRM software vendors are also included.
“In the current economic climate,
the online channel presents a mechanism to scale customer outreach
programs at a much lower cost than traditional marketing channels.
However, an unstructured approach can also result in wasted time,
effort, and money. Web analytics are key to ensuring the
online initiative stays on target.” Mary Wardley, program vice
president, CRM and Enterprise Applications Research.
Table of Contents
- IDC Opinion
- In This Study
- Methodology
- CRM Analytics Market Definition
- Web Analytics Software Applications Market Definition
- CRM Applications
- Analytics Applications
- Situation Overview
- The Web Analytics Applications Market in 2008
- Performance of Leading Vendors in 2008
- Comments on Top 5 Vendors
- Regions
- Future Outlook
- Forecast and Assumptions
- End-User Buying Intentions
- Social Media
- Customer Profile
- Worldwide Web Analytics Applications Forecast, 2009–2013
- Assumptions
- Market Context
- Essential Guidance
- Advice for Web Analytics Technology Vendors
- Learn More
- Related Research
- Methodology
- Historical Market Values and Exchange Rates
- Synopsis
- Table: Worldwide Web Analytics Software Applications Revenue by Vendor, 2006–2008 ($M)
- Table: Worldwide Web Analytics Software Applications Revenue by Region, 2006–2008 ($M)
- Table: Worldwide Web Analytics Software Applications Revenue, 2008–2013
- Table: Key Forecast Assumptions for the Worldwide Web Analytics Applications Market, 2009–2013
- Table: Worldwide Web Analytics Software Applications Revenue, 2005–2013: Comparison of December 2008 and July 2009 Forecasts ($M)
- Table: Exchange Rates, 2003–2008 (%)
- Figure: IDC' s Business Analytics Taxonomy
- Figure: Worldwide Web Analytics Software Applications Revenue Share by Region, 2008
- Figure: Worldwide Web Analytics Software Applications Revenue, 2005–2013: Comparison of December 2008 and July 2009 Forecasts
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