Abstract
This IDC study, based on IDC' s Beyond the Box PC
Survey, explores the buying habits of U.S. consumers when they
are purchasing accessories for their PC. The theory was that
consumers' PC purchases often present upsell opportunities for related accessory
items. While the collection of products that could be sold
with a PC is large, this analysis focuses on the
relationship between PCs and printer/MFP devices. Specifically, the study examines:
- PC
and printer/MFP bundling
- When is the printer/MFP purchased — same time
as the PC or some post–PC purchase period
- Price paid for
the printer/MFP
- Presence of a home network and how the Internet
is accessed
"While consumers may not always purchase a printer or
MFP with a new PC, our survey results reveal significant
insight into the bundling practices, purchasing/pricing trends, and home networking
penetration that shape the opportunity for consumer printing devices," says
Sahaja Sarathy, senior analyst for IDC' s Hardcopy Peripherals Group.
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Bundling Printers/MFPs with PCs
- If Not Bundled, Was the Printer/MFP Purchased at the Same Time as the PC or Later?
- Price Paid for Printer/MFP
- Printer/MFP Channel Preferences
- Home Network Penetration
- Respondent Demographics
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
- Table: Printer/MFP Bundled with PC Purchase by Gender and Age Group
- Table: Timing of MFP/Printer Purchase Versus PC Purchase by Gender and Age Group
- Table: Printer/MFP Pricing and Channel Used for Purchase by Gender and Age Group
- Table: Type of Home Network Connection by Gender and Age Group
- Table: Methods of Connection Used for Accessing the Internet by Gender and Age Group
- Table: Number of People Residing at Home Location by Gender and Age Group
- Table: Annual Gross Household Income by Gender and Age Group
- Table: Employment Status by Gender and Age Group
- Table: State of Residence by Gender and Age Group
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