根據迷你型PC調查發現的消費者用印表機市場的市場機會

IDC's Beyond the Box PC Survey Reveals Attitudes on the Consumer Printing Market Opportunity

出版商	IDC
出版日期	2009年07月	商品編碼	98692
內容資訊	英文 Pages: 34
價格	本報告書已不再販售

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本報告已在2011年09月09日停止出版。

This IDC study, based on IDC' s Beyond the Box PC Survey, explores the buying habits of U.S. consumers when they are purchasing accessories for their PC. The theory was that consumers' PC purchases often present upsell opportunities for related accessory items. While the collection of products that could be sold with a PC is large, this analysis focuses on the relationship between PCs and printer/MFP devices. Specifically, the study examines:

PC and printer/MFP bundling
When is the printer/MFP purchased — same time as the PC or some post–PC purchase period
Price paid for the printer/MFP
Presence of a home network and how the Internet is accessed

"While consumers may not always purchase a printer or MFP with a new PC, our survey results reveal significant insight into the bundling practices, purchasing/pricing trends, and home networking penetration that shape the opportunity for consumer printing devices," says Sahaja Sarathy, senior analyst for IDC' s Hardcopy Peripherals Group.

IDC Opinion
In This Study

Methodology

Situation Overview

Bundling Printers/MFPs with PCs
If Not Bundled, Was the Printer/MFP Purchased at the Same Time as the PC or Later?
Price Paid for Printer/MFP
Printer/MFP Channel Preferences
Home Network Penetration
Respondent Demographics

Future Outlook
Essential Guidance
Learn More

Related Research
Synopsis

Table: Printer/MFP Bundled with PC Purchase by Gender and Age Group
Table: Timing of MFP/Printer Purchase Versus PC Purchase by Gender and Age Group
Table: Printer/MFP Pricing and Channel Used for Purchase by Gender and Age Group
Table: Type of Home Network Connection by Gender and Age Group
Table: Methods of Connection Used for Accessing the Internet by Gender and Age Group
Table: Number of People Residing at Home Location by Gender and Age Group
Table: Annual Gross Household Income by Gender and Age Group
Table: Employment Status by Gender and Age Group
Table: State of Residence by Gender and Age Group