馬來西亞手機品牌認知度及顧客流失率（2008年）

Malaysia Mobile Brand Perceptions and Customer Churn, 2008

出版商	IDC
出版日期	2009年06月	商品編碼	95261
內容資訊	英文 Pages: 73
價格	本報告書已不再販售

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本報告已在2011年06月28日停止出版。

This IDC study represents the findings of the IDC Malaysia Mobile Brand Perceptions and Customer Churn, 2008 survey. The results of this study include the percentage of mobile subscribers with dual subscriber identification module (SIM) cards, key loyalty factors, and the potential impact of mobile number portability (MNP).

"Despite the fact that the mobile subscriber penetration rate in Malaysia exceeded 90% in 2008, IDC' s latest survey shows that 30.9% of the existing mobile subscribers owned additional mobile phone lines. This shows that there are still opportunities for mobile SPs to acquire new subscribers in the country. In addition, five months after the implementation of MNP, only 11.5% of the survey' s 2,340 respondents indicated their intent to switch SPs. This indicates that the overall public is generally quite contented with the services that their mobile operators offer," says Chua Fong Yang, associate market analyst, Telecommunications Research, IDC Malaysia.

IDC Opinion
In This Study

Methodology

Situation Overview

Introduction

Survey Results
Maxis Postpaid Users
Maxis Prepaid Users
Celcom Postpaid Users
Celcom Prepaid Users
Digi Postpaid Users

Future Outlook
Essential Guidance

Actions That Maxis Should Consider
Actions That Celcom Should Consider
Actions That Digi Should Consider

Learn More

Related Research
Synopsis

Table: Malaysia Survey Respondent Sample Size Breakdown by Segment and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Region and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Race and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Age and Mobile SP
Table: Malaysia Survey Respondent Sample Size Breakdown by Household Income and Mobile SP
Figure: Malaysia Reasons Why the Respondents Chose Their Current SPs
Figure: Malaysia Percentage of Respondents with Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Most Preferred SPs for Their Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Reasons for Having Secondary Mobile Phone Lines
Figure: Malaysia Respondents' Who Planned to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Respondents' Reasons for Remaining Loyal to Their SPs
Figure: Malaysia Respondents' Reasons for Switching SPs
Figure: Malaysia SPs That Mobile Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Respondents' Criteria for Choosing Postpaid Plans
Figure: Malaysia Respondents' Reasons for Using Prepaid Plans
Figure: Malaysia Reasons Why Respondents Used Maxis' Postpaid Plans as Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Maxis' Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Have Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Postpaid Plan Users That Are Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Remained Loyal
Figure: Malaysia Reasons Why Maxis' Postpaid Plan Users Want to Switch SPs
Figure: Malaysia Maxis' Postpaid Plan Users' Preferred SPs
Figure: Malaysia Respondents' Reasons for Subscribing to Maxis' Postpaid Plans
Figure: Malaysia Respondents' Reasons for Using Maxis' Prepaid Plans as Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Maxis' Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia Maxis' Prepaid Plan Users Preferred Secondary Mobile Phone Line SPs
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Maxis' Prepaid Plan Users That Are Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Maxis' Prepaid Plan Users Would Likely Switch to Other SPs
Figure: Malaysia SPs That Maxis' Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Preferred Maxis' Prepaid Plans
Figure: Malaysia Reasons Why Respondents Decided to Subscribe to Celcom' s Postpaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Celcom' s Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Postpaid Plan Users That Would Likely Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Celcom' s Postpaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Postpaid Plan Users Subscribed to the SP
Figure: Malaysia Reasons Why the Respondents Decided to Use Celcom' s Prepaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia Celcom' s Prepaid Plan Users Preferred SPs for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Percentage of Celcom' s Prepaid Plan Users That Would Likely Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Celcom' s Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why Celcom' s Prepaid Plan Users Subscribed to the SP
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Postpaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Digi' s Postpaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Digi' s Postpaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Digi' s Postpaid Plan Users That Were Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Digi' s Postpaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Digi' s Postpaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Postpaid Plans
Figure: Malaysia Reasons Why the Respondents Decided to Subscribe to Digi' s Prepaid Plans for Their Primary Mobile Phone Lines
Figure: Malaysia Percentage of Digi' s Prepaid Plan Users with Secondary Mobile Phone Lines
Figure: Malaysia SPs That Digi' s Prepaid Plan Users Subscribed to for Their Secondary Mobile Phone Lines
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Had Secondary Mobile Phone Lines
Figure: Malaysia Digi' s Prepaid Plan Users That Were Likely to Switch SPs Due to Mobile Number Portability
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Remained Loyal to the SP
Figure: Malaysia Reasons Why Digi' s Prepaid Plan Users Would Likely Switch SPs
Figure: Malaysia SPs That Digi' s Prepaid Plan Users Would Likely Switch to Due to Mobile Number Portability
Figure: Malaysia Reasons Why the Respondents Subscribed to Digi' s Prepaid Plans
Figure: Malaysia Percentage of Users with Secondary Mobile Phone Lines by Segment
Figure: Malaysia Effects of Mobile Number Portability on Postpaid and Prepaid Mobile Users by SP