[英文調查報告書] 美國行動動畫及電視市場預測（2009年至2013年）

Abstract

This IDC study explores the likely evolutionary path for U.S. mobile television and video content and services for 2009–2013. Fresh survey data, mobile network operator (MNO) and mobile virtual network operator (MVNO) strategies, key technology providers, market drivers and barriers, and the outlook for premium fee-based and ad-oriented business models are included.

"Despite the economic downturn, the outlook for mobile video and TV services remains relatively bright due to a confluence of factors," says Lewis Ward, research manager of IDC' s Digital Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears unlikely to emerge as a major contributor to revenue growth in the forecast period, innovation in the premium-billed third-party application and direct-to-consumer service space should contribute to the doubling of the total base of mobile video/TV subscribers and customers from 2008 to 2013."

IDC Opinion
In This Study

Methodology

Situation Overview

3Q08 Wireless Consumer Survey Results
MNO Strategies and Platform Provider Overview

Self-Branded MNO and MVNO Platforms

Verizon Wireless
AT&T Mobility
Sprint Nextel
T-Mobile
Other MNOs and MVNOs

Platform Provider and Service Enabler Summary

Future Outlook

Forecast and Assumptions

Handset Developments
Content Provider Trends
Mobile Broadcast and Multicast Market Outlook
Additional Forecast Qualifications
Market Forecast

Market Context

Essential Guidance
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Related Research
Synopsis

Table: Key Forecast Assumptions for the U.S. Mobile Video and Television Market, 2009–2013
Table: U.S. Wireless Subscribers and Mobile Video/TV Customers and Subscribers by Segment, 2005–2013 (M)
Table: U.S. Wireless Video/TV Revenue by Segment, 2005–2013
Table: U.S. Mobile Video and Television Revenue, 2005–2013: Comparison of May 2008 and May 2009 Forecasts ($M)
Figure: U.S. Mobile Video/TV Supply Chain
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Age
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Plan Type
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Education Level
Figure: Broadcast/Multicast Service Examples, 2009
Figure: Interactive Mobile TV Examples
Figure: U.S. Mobile Video and Television Revenue, 2005–2013: Comparison of May 2008 and May 2009 Forecasts

有關報告

印尼的移動服務市場(2010年):移動數據附加值服務(VAS)·移動內容的市場評價行動傳訊市場的將來:2010～2014年菲律賓的移動服務市場(2010年):預測移動用途·3G市場的機會越南的手機服務市場：手機VAS・應用之市場機會及預測(2010年) 影音內容調查:電視以及線上影音的使用分析

美國行動動畫及電視市場預測（2009年至2013年）

U.S. Mobile Video and Television 2009-2013 Forecast

Abstract

Table of Contents