IDC針對消費者的電視市場調查（2008年中期版第2部）：未來的電視偏好

Abstract

This IDC study is the second of two midyear 2008 United States-based consumer TV studies, where the first detailed our respondents' demographics, current TV ownership, and purchase channel preferences. This study provides insights into future consumer TV purchase trends. We also provide a variety of cross tab analyses - for example, whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV.

"U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection TV (RPTV) and CRT in the dust. Our midyear 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Future TV Purchase Rates
  • Figure: Likelihood of New TV Purchase
  • Figure: Reason for New TV Purchase, 2006-2008
  • Figure: Motivation for Replacing Primary TV, 2007 and 2008
  • Future TV Type
  • Figure: Future TV Technology Type Preference, 2007 and 2008
  • Figure: Future TV Purchase Preference: LCD Versus Plasma, 2006-2008
  • Table: Future TV Preference by Age: LCD Versus Plasma (% of Respondents)
  • Table: Future TV Preference by Household Income: LCD Versus Plasma (% of Respondents)
  • Future TV Size
  • Figure: Future TV Preference by Size, 2006-2008
  • Figure: Future TV Size Preference by Gender
  • Table: Comparison of Current and Future Primary TV Size (% of Respondents)
  • Future TV Purchase Cost
  • Figure: Future TV Purchase Spending Expectations, 2007 and 2008
  • Table: Comparison of Current and Future TV Price (% of Respondents)
  • Future TV Features/Performance Factors
  • Figure: TV Features Rated Very Important, 2007 and 2008
  • Figure: TV Performance Factors Rated Very Important, 2007 and 2008
  • Figure: Future TV Feature Combination Preference: Size and Resolution, 2007 and 2008
  • Figure: Future TV Feature Combination Preference: Size and Brand, 2007 and 2008
  • Future TV Brand Preferences
  • Figure: Future TV Brand Preference, 2007 and 2008
  • Table: Future TV Brand Preference by Gender (% of Respondents)
  • Table: Future TV Brand Preference by Household Income (% of Respondents)
  • Future TV Reseller
  • Figure: Future TV Reseller Preference, 2006-2008
  • Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
  • Respondent Feedback
  • Figure: Primary Consumer Feedback Topics, 2006-2008
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis