Abstract
This IDC study provides detailed analysis, conclusions, and forecasts regarding
the dynamics of the Turkey personal computer market. The information in this
study is intended to provide an understanding of the changes and challenges
facing the PC industry. IDC' s 2006 figures and analysis are based on
information gathered from interviews with the leading IT companies (vendors,
distributors, assemblers, system integrators, value-added resellers, and
dealers) active in the region.
"The Turkish PC market offers great potential for expansion in the coming
years. Growth will be driven by strong uptake from the consumer market, the
rollout of numerous IT infrastructure projects, and PC renewal and upgrade
cycles within the leading verticals." - Asli Kockal, Research Analyst, IDC MEA
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Executive Summary
- Situation Overview
- Market Characteristics
- Economic and Political Environment
- Table: Key Economic Indicators for Turkey, 2006-2008
- IT Environment
- Overview of the PC Market
- Figure: Shipments of Personal Computers According to Form Factor in Turkey, 2007
- Figure: Value of Shipments (US$M) of Personal Computers According to Form Factor in Turkey, 2007
- PC Market by Form Factor
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Turkey, 2007
- Desktops
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Turkey, 2007
- Notebooks
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Turkey, 2007
- x86 servers
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Turkey, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Turkey, 2007
- PC Market End-User Dynamics
- Government Administration
- Education
- Small Office/Home Office (SOHO)
- Small and Medium Businesses (SME)
- Large and Very Large Businesses
- Table: Share of PC Shipments by End-User Category in Turkey, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Turkey, 2007-2012
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Personal Computing Market in Turkey, 2008-2012
- Forecast of Personal Computer Market
- Short-term Outlook
- Long-term Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Turkey, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Turkey, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Turkey, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Turkey, 2007-2012
- Market Context
- Figure: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in Turkey
- Table: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in Turkey
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Personal Computer
- Notebook
- Ultraportable
- x86 Servers
- Exceptions to the PC definition
- Other Definitions
- Methodology
- Primary Data Sources
- Secondary Sources
- Forecasting Methodology
- Business Sector
- Government Sector
- Home Sector
- Education Sector
- Synopsis
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