Abstract
This IDC study provides detailed analysis, conclusions, and forecasts regarding
the dynamics of the personal computer market in the East African region (Kenya,
Tanzania, Ethiopia, and Uganda). The information in this study is intended to
provide an understanding of the changes and challenges facing the PC industry.
IDC' s 2007 figures and analysis are based on information gathered from
interviews with the leading IT companies (vendors, distributors, assemblers,
system integrators, value-added resellers, and dealers) active in the region.
"The year 2007 saw an increase in the uptake of notebooks, especially within
the SMB segment. Users in this segment are heavily burdened by rising costs,
however, and so the availability and affordability of wireless technology have
made notebooks more appealing - the ideal alternative to desktops, in fact,
since they enable users to increase productivity by working from home." - Joyce
Nyamu, Research Analyst, IDC East Africa
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Executive Summary
- East Africa
- Situation Overview
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers in East Africa by Country, 2007
- PC Market by Form Factor
- Figure: Shipments of Personal Computers by Form Factor in East Africa, 2007
- Figure: Value of Shipments (US$M) of Personal Computers by Form Factor in East Africa, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in East Africa, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in East Africa, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in East Africa, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in East Africa, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers and Non-brand Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in East Africa, 2007
- PC Market by End-User Dynamics
- Table: Share of PC Shipments by End-User Category in East Africa, 2007-2012
- PC Market by Channel
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in East Africa, 2007-2012
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Personal Computing Market in East Africa, 2008-2012
- Forecast of Personal Computer Market in the Region
- Short-Term Outlook
- Long-Term Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in East Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in East Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in East Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in East Africa, 2007-2012
- Market Context
- Table: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in East Africa
- Figure: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in East Africa
- Kenya
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Kenya, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Kenya, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Kenya, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Kenya, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Kenya, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Kenya, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers and Non-brand Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Kenya, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Kenya, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Kenya, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Kenya, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktops in Kenya, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Kenya, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Kenya, 2007-2012
- Tanzania
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Tanzania, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Tanzania, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Tanzania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Tanzania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Tanzania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Tanzania, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers and Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Tanzania, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Tanzania, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Tanzania, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Tanzania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktops in Tanzania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Tanzania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Tanzania, 2007-2012
- Ethiopia
- Economic and Political Environment
- Table: Key Economic Indicators for Ethiopia, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Ethiopia, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ethiopia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Ethiopia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Ethiopia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Ethiopia, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers and non-brand vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Ethiopia, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Ethiopia, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Ethiopia, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ethiopia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktops in Ethiopia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Ethiopia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Ethiopia, 2007-2012
- Uganda
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Uganda, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Uganda, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Uganda, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Uganda, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Uganda, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Uganda, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers and non-brand vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Uganda, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Uganda, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Uganda, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Uganda, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktops in Uganda, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Uganda, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Uganda, 2007-2012
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Personal Computer
- Notebook
- Ultraportable
- x86 Servers
- Exceptions to the PC definition
- Other Definitions
- Methodology
- Primary Data Sources
- Secondary Sources
- Forecasting Methodology
- Business Sector
- Government Sector
- Home Sector
- Education Sector
- Synopsis
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