Abstract
This IDC study provides detailed analysis, conclusions, and forecasts regarding
the dynamics of the Central and Easter Europe (Russia, Poland, Ukraine, Czech
Republic, Rumania, Hungary, Bulgaria, Slovakia, Croatia, Slovenia, and Rest of
CEE) personal computer market. The information in this study is intended to
provide an understanding of the changes and challenges facing the PC industry.
IDC' s 2007 figures and analysis are based on information gathered from
interviews with leading IT companies (vendors, distributors, assemblers, system
integrators, value-added resellers, and dealers) active in the region.
"The PC market in the region of Central and Eastern Europe in 2007 once again
experienced a successful year in terms of both shipments and revenue. Key
factors to underline the development of the PC market in the region are the
strong uptake of notebooks, which does not seem to show any sign of slowing,
and the still very positive results of the desktop market. The latter factor
contrasts with the situation in Western European, where the desktop form factor
continues to suffer." - Stefania Lorenz, Systems Research Director, IDC CEMA.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Executive Summary
- Central and Eastern Europe
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers in Central and Eastern Europe by Country, 2007
- PC Market by Form Factor
- Figure: Shipments of Personal Computers by Form Factor in Central and Eastern Europe, 2007
- Figure: Value of Shipments (US$M) of Personal Computers by Form Factor in Central and Eastern Europe, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Central and Eastern Europe, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Central and Eastern Europe, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Central and Eastern Europe, 2007
- Table: Top 20 Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Central and Eastern Europe, 2007
- PC Market by Vendor Category
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Central and Eastern Europe, 2007
- PC Market by End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Central and Eastern Europe, 2007-2012
- PC Market by Channel
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Central and Eastern Europe, 2007-2012
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Personal Computing Market in Central and Eastern Europe, 2008-2012
- Forecast of Personal Computer Market in the Region
- Short-Term Outlook
- Long-Term Outlook
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Central and Eastern Europe, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Central and Eastern Europe, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Central and Eastern Europe, 2007-2012
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Central and Eastern Europe, 2007-2012
- Market Context
- Table: Comparison of PC Shipment 2006-2011 Forecast versus 2007-2012 Forecast in Central and Eastern Europe
- Figure: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in Central and Eastern Europe
- Russia
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Russia, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Russia, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Russia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Russia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Russia, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Russia, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Russia, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Russia, 2007-2012
- PC Market Channels Dynamics
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Russia, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Russia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Russia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Russia, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Russia, 2007-2012
- Poland
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Poland, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Poland, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Poland, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Poland, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Poland, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Poland, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Poland, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Poland, 2007-2012
- PC Market Channel Dynamics
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Poland, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Poland, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Poland, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Poland, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Poland, 2007-2012
- Ukraine
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Ukraine, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Ukraine, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ukraine, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Ukraine, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Ukraine, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Ukraine, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Ukraine, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Ukraine, 2007-2012
- PC Market Channels
- Table: Share of PC Shipments by Distribution Channel in Ukraine, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ukraine, 2007-2012
- Czech Republic
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Czech Republic, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Czech Republic, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Czech Republic, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Czech Republic, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Czech Republic, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Czech Republic, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Non-Brand Import Vendors
- Local Assemblers
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Czech Republic, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Czech Republic, 2007-2012
- PC Market Channel Dynamics
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Czech Republic, 2007-2012
- Future Outlook
- Romania
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Romania, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Romania, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Romania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Romania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Romania, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Romania, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Romania, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Romania, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Romania, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Romania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktops in Romania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Romania, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Romania, 2007-2012
- Hungary
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Hungary, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Hungary, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Hungary, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Hungary, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Hungary, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Hungary, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Hungary, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Hungary, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Hungary, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Hungary, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Hungary, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Hungary, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Hungary, 2007-2012
- Bulgaria
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Bulgaria, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Bulgaria, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Bulgaria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Bulgaria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Bulgaria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Bulgaria, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Non-Brand Import Vendors
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Bulgaria, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Bulgaria, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Bulgaria, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Bulgaria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Bulgaria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebooks in Bulgaria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Bulgaria, 2007-2012
- Slovakia
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Slovakia, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers by Form Factor in Slovakia, 2007
- Key Drivers
- Key Inhibitors
- Table: Vendor Market Share of Unit Shipments and
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