Abstract
This IDC study presents results from IDC' s 2007 Consumer Internet Video Survey
through the lens of home network ownership.
"Consumers are open to and anticipating solutions for delivering Internet video
to their television sets, and when it comes to networked solutions for sending
Internet video around the home, the industry has to step up with integrated
solutions that deliver ease-of-use and reliability comparable to that of other
consumer electronics. Furthermore, people who own home networks, and therefore
already have the equipment necessary for networked video solutions, are ready
to give their home networks a chance at delivering digital video around the
home," said Jonathan Gaw, research manager for IDC' s Consumer Markets: Home
Networking program.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Home Network Ownership and Online Video Viewing
- Figure: Home Network Ownership
- Figure: Interest in Watching Internet Video on the Television by Home Network Ownership
- Figure: Anticipated Methods for Watching Internet Video on the TV by Home Network Ownership
- Watching Online Video by Home Network Owners and Non-Home Network Owners
- Figure: Types of Internet Video Watched by Home Network Ownership
- Table: Interest in Watching TV Shows Streamed Online for Free by Home Network Ownership
- Figure: Duration of Internet Video Watching by Home Network Ownership
- Figure: Frequency of Watching Internet Video by Home Network Ownership
- Figure: Devices Used to Watch Internet Video by Home Network Ownership
- Motivations for Watching Online Video
- Figure: Reason for Watching TV Shows Online by Home Network Ownership
- Figure: Reason for Watching Movies Online by Home Network Ownership
- Paying for Online Video
- Figure: Openness to Paying for Internet Video in the Future by Home Network Ownership
- Table: Paying for Internet Video by Home Network Ownership
- Table: Internet Video Abandonment Due to Advertising by Home Network Ownership
- Table: Advertising Click-Through of Internet Video by Home Network Ownership
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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