[英文調查報告書] 中國遊樂器以及應用程式市場的分析與預測（2008年至2012年）

Abstract

This IDC study examines the dynamics of the China gaming console market. It looks at market strategies, drivers, dynamics, the competitive landscape, and vendor profiles. It also included a 2008-2012 forecast.

"Before Sony and Microsoft release their PlayStation 3 and Xbox 360 officially in China, they have to set up long-term strategies to build good relationships with the China government and local distributors, plus a suitable market campaign planning. It is a long run for console vendors to transform this potential market into a real profit market," says Bryan Yuan, senior analyst, Vertical Industry and Consulting Team, IDC China.

Table of Contents
IDC Opinion
In This Study
- Methodology
- Executive Summary
Situation Overview
- Introduction
- Market Group Overview
  - Global Vendors
    - Sony
    - Nintendo
    - Microsoft
      - Microsoft' s Strategy in China
  - Local Vendors
    - iQue
  - Market Dynamics
    - Drivers
      - Online Gaming Impact
      - China Government Efforts Against Piracy and Unofficial Shipments
      - Gaming Population Growth
      - Xbox 360 Launch and Impending PlayStation 3 Launch
    - Inhibitors
      - China Government' s Ban on Gaming Consoles
      - Gray Market Full of Pirated Software and Unofficial Shipments
      - Immature Retail Market
      - Unreasonable Pricing
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the China Gaming Console Market, 2008-2012
  - Videogame Hardware Analysis
  - Figure: China Videogame Console Hardware Shipments, 2005-2012
  - Table: China Videogame Hardware Shipments by Platform, 2005-2012 (000)
    - Videogame Consoles
    - Figure: China Videogame Console Hardware Shipment by Vendor, 2005-2012
      - Nintendo
      - Microsoft
      - Sony
    - Handheld Consoles
    - Figure: China Handheld Console Hardware Shipment by Vendor, 2005-2012
  - Videogame Software Analysis
  - Videogame Revenue Analysis
  - Table: China Videogame Hardware Revenue, 2005-2012 (US$M)
  - Table: China Videogame Software Revenue, 2005-2012 (US$M)
- Market Context
- Table: China Videogame Hardware Shipments, 2006-2012: Comparison of April 2008 and February 2007 Forecasts (%)
- Figure: China Videogame Hardware Shipments, 2006-2011: Comparison of April 2008 and February 2007 Forecasts
Essential Guidance
- Actions to Consider
  - Nintendo
  - Sony
  - Microsoft
Learn More
- Related Research
- Appendix: Survey Details
  - Monthly Spending on Console Gaming
  - Figure: Spending on Console Gaming, 2007
  - Affordable Prices of Videogame and Handheld Consoles
  - Figure: Affordable Price of Videogame Consoles, 2007
  - Figure: Affordable Price of Handheld Consoles, 2007
  - Affordable Prices of Legal Game Software Copies
  - Figure: Affordable Price for Legal Game Software Copies, 2007
  - Most Anticipated Game Console in the Next Two Years
  - Figure: Most Anticipated Game Console in the Next 2 Years, 2007
  - Console Online Game' s Impact on Purchase of Consoles
  - Figure: Console Online Game' s Impact on Purchase of Consoles, 2007
- Definitions
- Synopsis

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中國遊樂器以及應用程式市場的分析與預測（2008年至2012年）

China Gaming Console and Application 2008-2012 Forecast and Analysis

Abstract

Table of Contents