美國網路廣告市場分析及預測（2008年至2012年）

Abstract

This IDC study forecasts expenditures on Internet advertising in the United States for 2008-2012. It predicts the overall volume of spending on Internet advertising; breaks out spending by advertising format, including mobile advertising; and also provides ad spend on social networking services (SNS). Top-line numbers for all major traditional media are also included.

"Internet advertising will continue to grow in 2008 even though we expect marketers to pull back on ad spending across all media because of the current economic troubles," said Karsten Weide, program director, Digital Marketplace: New Media and Entertainment. "Video advertising will make great inroads online, while search advertising will lose some market share."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
• Future Outlook
  • Forecast and Assumptions
    • Assumptions
    • Table: Key Forecast Assumptions for the U.S. Internet Advertising Market, 2008-2012
    • Internet Advertising
    • Figure: U.S. Internet Advertising Spending, 2005-2012
    • Table: U.S. Internet Advertising Spending, 2005-2012
      • Behavioral Targeting and Social Advertising
      • Internet Advertising Formats
      • Figure: U.S. Internet Advertising Spending Share by Selected Ad Format, 2005-2012
      • Table: U.S. Internet Advertising Spending by Ad Format, 2005-2012 ($B)
      • Figure: U.S. Mobile Internet Advertising Spending, 2007-2012
      • Table: U.S. Mobile Internet Advertising Spending, 2007-2012
      • Social Networking Services
      • Figure: U.S. Advertising Spending on Social Networking Services, 2007-2012
      • Table: U.S. Advertising Spending on Social Networking Services, 2007-2012
      • Internet Advertising Pricing Models
      • Figure: U.S. Internet Advertising Spending Share by Pricing Model, 2005-2012
      • Table: U.S. Internet Advertising Spending by Pricing Model, 2005-2012 ($B)
    • Overall Development of Advertising in the United States
    • Figure: U.S. Advertising Spending for All Media, 2005-2012
    • Table: U.S. Advertising Spending for All Media, 2005-2012
    • Figure: U.S. Advertising Spending Share by Selected Media, 2005-2012
    • Table: U.S. Advertising Spending by Media, 2005-2012 ($B)
  • Market Context
  • Figure: U.S. Internet Advertising Spending, 2005-2012: Comparison of 2007 and 2008 Forecast
  • Table: U.S. Internet Advertising Spending, 2005-2012: Comparison of 2007 and 2008 Forecast ($B)
• Essential Guidance
• Learn More
  • Related Research
  • Definitions
    • Advertising
    • Internet Advertising
    • Advertising Formats
    • Pricing Models
  • Synopsis