Abstract
The Asia/Pacific (excluding Japan) or APEJ market is expected to surpass 400
million units in 2008, representing a 10% increase from 2007. By 2012,
shipments will reach almost 500 million units. Despite the potential for
growth, the market is entering a period of uncertainty in the short term, as
poor economic conditions, ailing giants and expanding Chinese phone makers
create both opportunities and threats in the environment. Over a longer time
frame, more questions will arise as the emerging markets of the People' s
Republic of China (PRC) and India begin to mature.
"Although first-time users still drive a significant volume of growth in APEJ
today, the balance will shift toward replacement users in the coming years.
This means that there will be increased opportunities when targeting first-time
upgraders who are looking for more feature-filled phones - but this is already
a crowded segment eyed by the likes of LG, Samsung, and Sony Ericsson," says
Aloysius Choong, research manager, Personal Systems Group, IDC Asia/Pacific.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Introduction
- Methodology
- Introduction to IDC' s Quarterly Trackers
- Primary Data Sources
- Secondary Sources
- Situation Overview
- All Mobile Phones (Including Converged Devices)
- Table: Asia/Pacific (Excluding Japan) Mobile Phone Shipments by Vendor, 2005-2007 (000)
- Table: Asia/Pacific (Excluding Japan) Mobile Phone Forecast by Air Interface, 2005-2007 (000)
- Converged Devices
- Table: Asia/Pacific (Excluding Japan) Handheld and Converged Device Shipments, 2005-2007 (000)
- Handheld Devices
- Future Outlook
- Forecast and Assumptions
- Overall Market - Subscribers
- Overall Market - Air Interfaces
- Table: Key Forecast Assumptions for Mobile Devices in Asia/Pacific (Excluding Japan), 2007-2012
- Table: Asia/Pacific (Excluding Japan) Mobile Phone Forecast by Air Interface, 2007-2012 (000)
- Converged Mobile Devices - Operating Systems
- Handheld Devices
- Figure: Asia/Pacific (Excluding Japan) Converged Mobile Device Unit Shipments (000) by Operating System, 2007-2012
- Table: Asia/Pacific (Excluding Japan) Handheld and Converged Device Forecast, 2007-2012 (000)
- Market Context
- Table: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012:2007 and 2008 Forecast Comparisons (M)
- Figure: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012: 2007 and 2008 Forecast Comparisons
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Synopsis
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