Abstract
As the business environment looks increasingly challenging it becomes
particularly important to understand IT budget dynamics across vertical markets.
This study provides an overview of future IT budget dynamics, on how Western
European companies chose their IT suppliers, and on the satisfaction level.
Results are based on IDC' s European Vertical Markets Survey, carried out in
November 2007 among 2,076 companies across 10 vertical markets in the top 5
Western European countries.
"As the economy slows down in Europe, it becomes extremely important to segment
the market in order to understand where real IT opportunities lie. Indeed, each
vertical market has different IT budget dynamics, but it appears clear that,
across industries, companies are looking for better customer services and for
high value-added IT services," said Angela Vacca, consulting manager, European
Vertical Markets.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- IS Operating Budget Distribution
- Segmentation Importance Increases as Little Money Flows to New Projects
- Table: Western Europe, Distribution of IS Operating Budget Among Spending Areas by Vertical Market (% of IS Operating Budget)
- Choosing an IT Supplier
- Customer Service: Top Priority Across Verticals
- Table: Western Europe, Most Important Reasons for Choosing Companies' Primary IT Supplier by Vertical Market
- Satisfaction Level
- Satisfaction Lower Than Expectations
- Table: Western Europe, Rating of Primary IT Supplier' s Performance by Vertical Market
- Figure: Western Europe, Most Important Reasons When Choosing a Primary IT Supplier Versus Customer Satisfaction With IT Suppliers' Performance
- Future Outlook
- An IT Budget Perspective
- IT Budget Increases
- Table: Western Europe, Expected Change in IS Operating Budget in 2007 by Vertical Market
- IT Innovation Improves in Selected Industries
- Table: Western Europe, Expected Change in IS Operating Budget in 2007 by Spending Area - by Vertical Market
- Table: Western Europe, Expected Change in 2007 in the Share of External Spending by Vertical Market
- Sourcing IT Products and Services
- Who Can Add Value?
- Table: Western Europe, 2007 Expected IT Budget Breakdown by Source - by Vertical Market (% of Total External IT Budget)
- Table: Western Europe, 2007 Expected Software Budget Breakdown by Source - by Vertical Market (% of Software Budget)
- Table: Western Europe, Expected Change in the IT Budget Share Allocated to IT Sources - by Vertical Market (% of Companies)
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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