Abstract
This IDC study analyzes the combined responses of some 4,200 wireless
subscribers and customers regarding their usage patterns and spending habits on
mobile voice and data services, with particular emphasis on mobile
entertainment services and content types such as ringtones, games, mobile
TV/video, full track music, and ringback tones. Results are cut by age group
and device type. The four age ranges include teens (13-17 years old), young
adults (18-24 years old), 25- to 44-year-olds, and those 45 years old or more.
The four basic device types considered are converged mobile devices (CMDs), or
smartphones, color screen cellular phones with a built-in camera, color screen
handsets without a camera, and cell phones with a black-and-white or
monochromatic screen.
"While messaging types such as SMS, MMS, and mobile email continue to generate
the lion' s share of mobile service revenue, a number of emerging services like
ringback tones are showing significant promise," says Lewis Ward, research
manager of the Mobile Consumer Services: Entertainment service. "While mobile
Web/WAP subscription plan penetration is only about 15% overall, that figure is
much higher among 25- to 44-year-olds with a CMD. Meanwhile, at over $9.00 per
month, mobile TV/video service ARPU is remarkably strong, although those
surveyed were generally displeased with the high cost of this and other
advanced data services."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Service Overview
- Table: U.S. Mobile Consumer Age by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Primary Wireless Device by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer MNO by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Payment Mode by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer ARPU by Age Group and Device Type ($)
- Table: U.S. Mobile Consumer Data Plan Usage by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Data ARPU by Age Group and Device Type ($)
- Messaging
- Table: U.S. Mobile Consumer SMS and MMS Sending Volume by Age Group and Device Type
- Table: U.S. Mobile Consumer IM and eMail Sending Volume by Age Group and Device Type
- Table: U.S. Mobile Consumer SMS and MMS Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer IM and eMail Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer SMS and MMS ARPU by Age Group and Device Type ($)
- Table: U.S. Mobile Consumer IM and eMail ARPU by Age Group and Device Type ($)
- Simple Content
- Table: U.S. Mobile Consumer Ringtone and Graphic Purchasing Behavior by Age Group and Device Type
- Table: U.S. Mobile Consumer Game and Simple Productivity Application Purchasing Behavior by Age Group and Device Type
- Table: U.S. Mobile Consumer Ringtone and Graphic Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Game and Simple Productivity Application Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Ringtone and Graphic ARPU by Age Group and Device Type ($)
- Table: U.S. Mobile Consumer Game and Simple Productivity Application ARPU by Age Group and Device Type
- Table: U.S. Mobile Consumer Ringtone Acquisition Channel by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Game Acquisition Channel by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Game Type Purchasing by Age Group and Device Type (% of Respondents)
- Mobile Web/WAP Access
- Table: U.S. Mobile Consumer eMail Adoption by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer eMail Service Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Mobile Web/WAP Adoption by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Mobile Web/WAP Payment Method by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Mobile Web/WAP Site Destination by Age Group and Device Type (% of Respondents)
- Advanced Data Service Usage
- Table: U.S. Mobile Consumer Entertainment Service Usage by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Video/TV Content and Format Preference by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Video/TV Weekly Viewing Time and ARPU by Age Group and Device Type
- Table: U.S. Mobile Consumer Full Track Music Purchasing Frequency and ARPU by Age Group and Device Type
- Table: U.S. Mobile Consumer Full Track Music Sideloading Frequency by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Ringback Tone Adoption by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Ringback Tone Purchasing Frequency and ARPU by Age Group and Device Type
- Table: U.S. Mobile Consumer Data Service Complaints by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Targeted Advertising Receptivity by Age Group and Device Type (% of Respondents)
- Table: U.S. Mobile Consumer Mobile Entertainment MNO Churn Factor by Age Group and Device Type (% of Respondents)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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