Abstract
This IDC Study takes note of Central and Eastern Europe' s increasingly mature
and competitive telecommunications market and proposes enterprise mobility
services as one route to increased ARPU and customer loyalty. The Essential
Guidance section provides a series of decision points to use in constructing or
fine-tuning an enterprise mobility strategy and a series of suggested actions
based on different carrier strengths.
"A successful Enterprise Mobility strategy begins with steps the carrier can
implement immediately and gives proper attention to non-technical areas such as
marketing, consumer care, partner management, and support." - Andy Hicks,
Senior Analyst, IDC CEMA.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Introduction
- Enterprise Mobility in CEE Today
- Enterprise Mobility as a Market Opportunity
- Figure: Enterprise Mobility Application Priorities in Poland, 2H 2007
- Figure: Enterprise Mobility Provides High Levels of Satisfaction
- Future Outlook
- Identifying Opportunities
- Market Segments
- Capabilities in Place
- Forming Partnerships and Alliances
- Figure: The Enterprise Mobility Value Chain
- Figure: Enterprise Mobility Ecosystem
- Essential Guidance
- Inventory the Operator' s Strengths
- What Enterprises Want from Carriers Today
- Figure: Primary Deployment Partner for Secure Communications
- Figure: Primary Deployment Partner for Corporate Communications
- Set a Business Model
- Identify Target Customers
- Figure: The Mobile Worker
- Find the Right Partner
- Develop a Plan
- Actions to Consider
- Learn More
- Related Research
- Definitions
- Synopsis
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