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CRM應用:澳洲・中國・印度・韓國產業別需求、軟體授權、新產品開發

Customer Relationship Management Applications: Industry-Specific Needs, Software Licensing, and Product Innovations in Australia, the PRC, India, and Korea

出版商 IDC 聯絡我們
出版日期 2008/02 內容資訊 Pages: 28
商品編碼 62882
價格 US $ 4,500 ~ Price List
US $ 4,500 PDF by E-mail (Single User License)
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Abstract

This IDC study provides an insight from a recent survey study on IT managers and professionals into software innovation, licensing preference, and industry-specific requirements particularly in customer relationship management (CRM) application in Australia, the People' s Republic of China (PRC), India, and Korea. Furthermore, this survey includes the software vendors' mindshare results for product and process innovation for the four major countries.

"Most enterprises are demanding simpler pricing models from vendors and to allow the customers to pay only for the software that they use. The vendors' offering of software as a service (SaaS) is a step towards meeting the customers' needs," says Alan Tong, senior research manager, Asia/Pacific Enterprise Applications Research, IDC Malaysia. ""

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
      • Qualification and Sample Size
      • Figure: Survey Population by Country
      • Figure: Survey Population by Vertical Industries
      • Figure: Survey Population by Customer Size
  • Situation Overview
    • Industry-Specific Applications Preferred
    • Figure: Deployment of Customer Relationship Management Industry-Specific Applications in the Major Countries
    • Figure: Key Reasons for Deploying Industry Specific Software in the Major Countries
    • Figure: Australia Vendors that Best Deliver - Software Offers Functionality Not Available in Standard Applications
    • Figure: The People' s Republic of China Vendors that Best Deliver - Software Offers Functionality Not Available in Standard Applications
    • Figure: India Vendors that Best Deliver - Software Offers Functionality Not Available in Standard Applications
    • Figure: Korea Vendors that Best Deliver - Software Offers Functionality Not Available in Standard Applications
    • Issues in Software Licensing
    • Figure: Changes That Are MOST CRITICAL to Software Licensing
    • Figure: Organizations Currently Running Their Software Through a Software-as-a-Service/On-Demand Delivery Model
    • Figure: Plan to Run Over the Next 12 Months - Through a Software-as-a-Service/On-Demand Mode
    • Software Innovation in Customer Relationship Management
    • Figure: Importance of Innovation in Software Vendor Selection
    • Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: The People' s Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: The People' s Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
    • Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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