Abstract
This IDC study presents IDC' s consumer prognostications and major themes for
the year ahead and analyzes various major segments of the consumer market,
including music, games, video, broadband, Internet, and navigation.
"The consumer market continues to drive technology and business model
innovation. Despite economic concerns, we portend that the global consumer
market is as critical as ever in driving overall IT investment and the
convergence of technology, consumer electronics, media, and telecom
industries," said Danielle Levitas, vice president of Consumer, Broadband and
Digital Media.
Table of Contents
- Table of Contents
- Predictions
- In This Study
- Situation Overview
- Future Outlook
- Prediction #1: Subscribers Will Need Speed and Broadband Will Need 10Mbps
- Prediction #2: AT&T Will Acquire DISH Networks
- Prediction #3: The HD Battle Will Hit Home for Content and Pay TV Service Providers
- Prediction #4: PC-Free Will Be the Way to Be
- Prediction #5: Crosspollination Will Occur Between Mobile and Wireline Internet, Services, and Devices
- The Mobile Internet
- Melding of Online and Mobile Media Services
- Prediction #6: Labels Will Drive New Momentum in Digital Music Distribution
- Prediction #7: Behavioral Targeting Will Take Advertising from Being a Nuisance to Being Useful - If Publishers Tread Carefully
- Prediction #8: Portable Navigation Will Continue to Expand
- Prediction #9: Game Publishers Must Evolve or Die in 2008
- Predictions #10: Google and Apple Will Still Be Too Hot to Stop
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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