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市場調查報告書

美國的穿戴式市場佔有率

U.S. Wearables Market Shares, 1H17: Fitbit Maintains Volume Market Leadership While Apple Controls Value

出版商 IDC 商品編碼 568484
出版日期 內容資訊 英文 20 Pages
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美國的穿戴式市場佔有率 U.S. Wearables Market Shares, 1H17: Fitbit Maintains Volume Market Leadership While Apple Controls Value
出版日期: 2017年10月19日 內容資訊: 英文 20 Pages
簡介

本報告提供美國的穿戴式市場調查,市場概要,以整體及各產品類型的企業的市場佔有率以外,關於主要5家企業的競爭情形,穿戴式市場促進、阻礙因素,市場未來展望等總括性彙整分析。

IDC的市場佔有率概要圖

摘要整理

技術供應商的建議

市場佔有率

最活躍的企業

市場概要

  • 成長促進因素
  • 成長阻礙因素
  • 市場發展趨勢

調查手法

  • 1次資訊來源
  • 2次資訊來源

市場定義

相關調查

目錄
Product Code: US43141217
This IDC study examines the market shares of the major vendors in the U.S. wearables market in 1H17."Fitbit still leads the overall wearables market from a shipment volume perspective, but its spot as the overall leader is under tremendous pressure," says Ramon T. Llamas, research manager with IDC's Wearables team. "In the same period a year ago, Fitbit amassed more than half the wearables market to itself. Now, Apple has pulled nearly even. It's a testament to the slowdown in the fitness tracker market and the increasing popularity of the smartwatch market. The other contenders, Fossil, Garmin, and Samsung, have all also upped their smart wearables presence to take market share away from Fitbit.""From a value perspective, Apple has supplanted Fitbit as the overall leader and is on its way to taking more share," adds Llamas. "With nearly half the market's value all to itself, Apple sits comfortably with marketing-beating ASPs and overall leadership in the smartwatch space. But now that Fitbit has joined the smartwatch space and other vendors realize strong growth, Apple's position as market value leader will be constantly attacked."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

Who Shaped 1H17

  • Fitbit
  • Apple

Market Context

  • Growth Accelerators
  • Growth Inhibitors
  • Significant Market Developments

Methodology

  • Primary Data Sources
  • Secondary Sources
  • IDC's Worldwide Quarterly Wearable Device Tracker

Market Definition

Related Research

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