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市場調查報告書

西歐的CRM (顧客關係管理) 應用市場佔有率

Western Europe CRM Applications Market Shares, 2015

出版商 IDC 商品編碼 370912
出版日期 內容資訊 英文 19 Pages
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西歐的CRM (顧客關係管理) 應用市場佔有率 Western Europe CRM Applications Market Shares, 2015
出版日期: 2016年09月13日 內容資訊: 英文 19 Pages
簡介

本報告提供西歐各國的顧客關係管理 (CRM) 應用市場相關分析,主要供應商的市場收益額和市場佔有率,近來的市場主要動向,今後的市場機會等調查評估。

IDC的市場佔有率預測 (圖表)

摘要整理

技術供應商的建議

市場佔有率

左右近幾年的市場的主要企業

市場背景情況

  • 市場主要趨勢

調查手法

市場定義

相關調查

目錄
Product Code: EMEA40210616

This IDC study examines the CRM applications market for 2013-2015. The revenue and market shares of the leading vendors are provided for 2015. This study includes tables and charts mapping the market shares of Western European vendors for marketing, sales, customer service, and call centers."The CRM market continues to power on, fueled by product innovations that deliver more engaging, insightful, and personalized user experiences. Applications in the maturing CRM marketplace are now more accessible, flexible, and affordable, opening up midmarket spend. In addition, many large enterprises with an appetite for digital transformation are investing in CRM extensions and upgrades to enable the delivery of superior customer experiences," said Gerry Brown, research director, IDC European Software. "Although the platform vendors SAP, Salesforce, and Oracle dominate, there still remains substantial opportunity for other more specialist vendors to capitalize on the continued market growth in the Western European CRM applications market."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

Who Shaped the Year

Market Context

  • Significant Market Developments

Methodology

Market Definition

Related Research

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