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市場調查報告書

穿戴式設備用應用的全球市場的未來預測 (2016∼2020年)

Worldwide Wearable Applications Forecast Update, 2016-2020

出版商 IDC 商品編碼 369147
出版日期 內容資訊 英文 13 Pages
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穿戴式設備用應用的全球市場的未來預測 (2016∼2020年) Worldwide Wearable Applications Forecast Update, 2016-2020
出版日期: 2016年09月06日 內容資訊: 英文 13 Pages
簡介

穿戴式設備應用開發,量的成長率雖然低迷,但是相對順利成長。但,與行動應用市場相比,仍維持小規模的狀態。2018∼2019年時若從穿戴式設備經由行動電話線路的網路連接整備好的話,預期可解除利用使用獨立式設備的獨立式的應用程式的現狀。另一方面,從消費者側來看,有著對於直接收費型應用程式和廣告應用程式的收益模式抗拒感仍大這個問題點。還有商務用的穿戴式設備應用程式的大半,限定於特定產業、特定業務用途。

本報告提供全球穿戴式設備用應用市場的最新形勢和未來趨勢 (今後5年份) 等的調查評估。

IDC的市場趨勢預測 (圖表)

摘要整理

技術供應商的建議

  • 跨過市場境界線,攻佔手錶市場
  • 不可忘記人工智能 (AI)、機器學習、深度學習
  • 穿戴式設備用應用程式:企業的數位轉換策略的關鍵

市場預測

市場背景情況

  • 智慧型手錶獨佔市場大半:Apple和Google名列前茅
  • 為何應用程式數相對地少?
  • 適合「獨立式體驗」的獨立式設備:行動電話線路連接
  • 市場促進、阻礙因素
    • 推動因素
      • 到達範圍
      • 開發、移植的容易性
      • 機器學習/深度學習
    • 阻礙因素
      • 缺乏市場收益的能見度
      • 對智慧型手機的依賴
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

  • 企業用/個人用應用程式
  • 已認證眼鏡產品、應用程式
  • 不論稀釋效果,包含觀察臉部 (Watch Faces) 應用程式
  • 包含智慧型手錶與眼鏡產品

調查手法

相關調查

目錄
Product Code: US41330716

This IDC study presents an updated five-year forecast for the worldwide wearable applications market."The good news is that app development targeting wearable devices has grown relatively well despite stalled unit volume growth," says John Jackson, vice president of Mobility and Consumer Research at IDC. "The bad news is that it remains subscale relative to the mobile app market. We see an inflection point in the 2018-2019 period as integrated cellular connectivity connects standalone apps with standalone devices. However, on the consumer side, direct and ad-supported revenue models will remain particularly challenged for the larger-scale smart watch category. We continue to see a large number of logical enterprise use cases for both workflow-specific and horizontal applications. Organizations with relatively more mature mobility profiles should be actively evaluating wearable apps as an additional source of efficiency and competitive advantage."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Get Off the Fence and Target the Watch
  • Don't Be Left Out of the AI, Machine Learning, and Deep Learning Game
  • Wearable Apps Are Key to Enterprise Digital Transformation Strategies

Market Forecast

Market Context

  • Smart Watch Category Dominates Shipments with Apple and Google in Front
  • Why the Relatively Small Number of Apps?
  • Standalone Devices for Standalone Experiences: The Cellular Connection
  • Drivers and Inhibitors
    • Drivers
      • Reach
      • Ease of Development or Porting
      • Machine Learning/Deep Learning
    • Inhibitors
      • Lack of Revenue Visibility
      • Smartphone Dependence
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Enterprise and Consumer Apps
  • Eyewear Apps - Clarified
  • Watch Faces Are Included Despite Dilutive Effect
  • Smart Watch and Eyewear Categories Only

Methodology

Related Research

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