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市場調查報告書

客戶通訊管理 (CCM) 軟體的全球市場的預測

Worldwide Customer Communications Management Software Forecast, 2016-2020: Seeking Greater Engagement

出版商 IDC 商品編碼 367346
出版日期 內容資訊 英文 15 Pages
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客戶通訊管理 (CCM) 軟體的全球市場的預測 Worldwide Customer Communications Management Software Forecast, 2016-2020: Seeking Greater Engagement
出版日期: 2016年08月18日 內容資訊: 英文 15 Pages
簡介

本報告提供全球客戶通訊管理 (CCM) 軟體市場未來展望相關分析,目前市場結構,及主要推動及阻礙市場要素,市場趨勢預測 (今後5年份),各地區、各產業、各引進方式、各客戶規模等詳細趨勢,實際的利用案例,產業相關人員的建議的內容等彙整,為您概述為以下內容。

IDC的市場趨勢預測 (圖表)

摘要整理

給技術供應商的建議

市場預測

市場背景情況

  • 市場促進、阻礙因素
    • 推動因素
      • 轉移到數位流通管道
      • 數位轉換
      • 法規環境
    • 阻礙因素
      • 行銷用雲端、供應商的競爭
      • 來自雲端/訂閱、許可證的轉換
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

調查手法

  • 過去的市場資料與匯率
  • 未來市場規模、匯率的預測

相關調查

目錄
Product Code: US40151716

This IDC study provides a sizing of the worldwide customer communications management software market in 2015 and a five-year forecast through 2020 by geographic region, industry, deployment type, use case, channel, and customer company size. It also includes historical revenue data."The customer communications management market will grow at a CAGR of 8.0% over the next five years," according to Melissa Webster, vice president, IDC's Content and Digital Media Technologies research program. "The need to improve customer engagement in an omni-channel world is fueling growth in this market."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • The Shift to Digital Channels
      • Digital Transformation
      • Regulatory Environment
    • Inhibitors
      • Competition from Marketing Cloud Vendors
      • Transition to Cloud and Subscription Licensing
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical Market Values and Exchange Rates
  • Forecast Market Values and Exchange Rates

Related Research

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