Western Europe CRM Applications Forecast, 2016-2020
|出版日期||內容資訊||英文 20 Pages
|西歐的CRM應用市場的預測 Western Europe CRM Applications Forecast, 2016-2020|
|出版日期: 2016年08月19日||內容資訊: 英文 20 Pages||
西歐的CRM (顧客關係管理) 應用市場，預計2015年以13.5%的成長。2016年以8.3％的年複合成長率成長。
本報告提供西歐的CRM應用市場調查分析，最新的5年預測 (2016年∼2020年) 相關的系統性資訊。
This IDC study analyzes and sizes the Western European CRM applications market for 2013-2015 and includes a forecast for 2016-2020. IDC segments the CRM applications market by functional segment (4 functional segments), deployment model (SaaS and on premise), and country (16 Western European countries)."We are seeing traditional CRM applications and call center solutions coalesce into a broader market for customer experience solutions that serve both the business-to-consumer (B2C) and the business-to-business (B2B) market," said Gerry Brown, research director, IDC European Software Group. "European organizations are embracing digital transformation, and a key outcome sought is improved customer experience. The availability of more rich content, self-service and highly personalized CRM applications communications techniques will substantially improve the quality of both inbound and outbound customer engagements. Hence digital transformation will have a strong pull-through effect on CRM applications revenues over the forecast period to 2020."