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市場調查報告書

西歐的CRM應用市場的預測

Western Europe CRM Applications Forecast, 2016-2020

出版商 IDC 商品編碼 367328
出版日期 內容資訊 英文 20 Pages
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西歐的CRM應用市場的預測 Western Europe CRM Applications Forecast, 2016-2020
出版日期: 2016年08月19日 內容資訊: 英文 20 Pages
簡介

西歐的CRM (顧客關係管理) 應用市場,預計2015年以13.5%的成長。2016年以8.3%的年複合成長率成長。

本報告提供西歐的CRM應用市場調查分析,最新的5年預測 (2016年∼2020年) 相關的系統性資訊。

IDC的市場預測值

摘要整理

技術供應商的建議

市場預測

市場背景

  • 推動因素及阻礙因素
    • 推動因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: EMEA40408016

This IDC study analyzes and sizes the Western European CRM applications market for 2013-2015 and includes a forecast for 2016-2020. IDC segments the CRM applications market by functional segment (4 functional segments), deployment model (SaaS and on premise), and country (16 Western European countries)."We are seeing traditional CRM applications and call center solutions coalesce into a broader market for customer experience solutions that serve both the business-to-consumer (B2C) and the business-to-business (B2B) market," said Gerry Brown, research director, IDC European Software Group. "European organizations are embracing digital transformation, and a key outcome sought is improved customer experience. The availability of more rich content, self-service and highly personalized CRM applications communications techniques will substantially improve the quality of both inbound and outbound customer engagements. Hence digital transformation will have a strong pull-through effect on CRM applications revenues over the forecast period to 2020."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Public Cloud
      • Mobile
      • Product Platforms
    • Inhibitors
      • Data Privacy
      • Reliance on Services
  • Significant Market Developments
    • Online "Programmatic" Advertising will Increasingly be Integrated into CRM Applications Stacks
    • Content Management Will Become an Integral Component Across CRM Applications
    • Social Will Be Integrated and Woven Into All Four CRM Applications Categories
    • Open APIs are Required for All Modern CRM Applications
  • Changes from Prior Forecast

Market Definition

Methodology

  • Forecast Information Sources
  • Forecasting Process
  • Company-Level Data Collection
  • Exchange Rates

Related Research

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