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市場調查報告書

全球智慧型手錶市場佔有率:Apple優勢

Worldwide Smartwatches Market Shares, 1Q16: Apple Outships Its Closest Competitors Combined

出版商 IDC 商品編碼 361235
出版日期 內容資訊 英文 15 Pages
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全球智慧型手錶市場佔有率:Apple優勢 Worldwide Smartwatches Market Shares, 1Q16: Apple Outships Its Closest Competitors Combined
出版日期: 2016年06月22日 內容資訊: 英文 15 Pages
簡介

全球智慧型手錶市場出貨台數,2016年第一季達到330萬台,從2015年第一季的140萬台,增加141.0%。在市場具優勢的Apple,佔整體市場的40%以上。

本報告提供全球智慧型手錶市場相關調查分析,最新的市場佔有率相關的系統性資訊。

IDC的市場佔有率價值

摘要整理

技術供應商的建議

市場佔有率

主要企業

  • Apple
  • Samsung
  • Motorola
  • Huawei
  • Garmin
  • 智慧型手錶的平台
  • 智慧型手錶的平均銷售價格 (ASP)
  • 智慧型手錶的出貨台數:各地區

市場背景

  • 推動因素
  • 阻礙因素
  • 重要的市場趨勢

調查手法

市場定義

相關調查

目錄
Product Code: US41516216

This IDC study discusses how smartwatch average selling prices (ASPs) remained essentially flat, going from $405.66 in 4Q15 to $403.85 in 1Q16. Without holiday discounts, ASPs on smartwatches returned to their regular retail prices. Apple moved ASPs the most, returning to above $500 after ASPs dipped to $491 from aggressive holiday discounting. The move to drop the price on the Sport at the end of the quarter did not materially impact ASPs. Meanwhile, Linux maintained its place as the lowest-price smartwatch maker on the market ($80.68), while Android Wear ($326.44) and Tizen ($342.95) balanced against watch OS. "Smartwatches continue to gain in popularity, even as the market still wrestles with firmly establishing itself," said Ramon T. Llamas, research manager for IDC's Wearable program. "With very few exceptions, the market was representative of first-generation smartwatches shipping into the market. That there is an appetite for these devices is a positive sign for the market and leaves plenty of room to grow and appeal to a larger market of potential customers."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

  • Prepare for Cellular Connectivity
  • Design Matters: Look Like a Watch!
  • Sensor Development Is Warranted
  • Battery Life
  • Waterproofing

Market Share

Who Shaped the YeaR

  • Apple
  • Samsung
  • Motorola
  • Huawei
  • Garmin
  • Smartwatch Platforms
  • Smartwatch ASPs
  • Smartwatch Shipments by Region

Market Context

  • Drivers
  • Inhibitors
  • Significant Market Developments
    • Pebble Introduces New Watches
    • Android Wear Goes Cellular

Methodology

  • Primary Data Sources
  • Secondary Sources
  • IDC's Worldwide Quarterly Wearable Device Tracker

Market Definition

Related Research

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