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市場調查報告書

IDC的成熟度模式:零售銀行的全方位體驗的數位轉換

IDC MaturityScape: Omni-Experience Digital Transformation in Retail Banking

出版商 IDC 商品編碼 359728
出版日期 內容資訊 英文 14 Pages
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IDC的成熟度模式:零售銀行的全方位體驗的數位轉換 IDC MaturityScape: Omni-Experience Digital Transformation in Retail Banking
出版日期: 2016年06月08日 內容資訊: 英文 14 Pages
簡介

可提高客戶經驗的(彈性形態的)全方位體驗的設定和提供,現在仍為未解決的課題。儘管如此,若銀行已致力於全方位流通管道體驗相關革新,該銀行便可說是走向未來成功的適當進程了。

本報告提供零售銀行產業中,在全方位體驗(Omni-Experience) - 所有流通管道 (全方位流通管道) 的客戶體驗 (客戶經驗)的設定、改善 - 的領域推動數位轉換時,進行必要的評價標準考察,同時領導者應預先掌握的4項評估領域 (流通管道體驗 (數位/實體商店),持續性技術創新的意願,提供平台服務,全方位型行銷) 的解說。

所謂IDC MaturityScape:圖表

IDC的見解

調查概要

概況

  • IDC的成熟化模式的各階段:零售銀行的全方位體驗的數位轉換的情況
    • 臨時的階段
      • 概要
      • 產業的成果
    • 機會主義性的階段
    • 反復性的階段
    • 受管理的階段
    • 最佳化的階段

IDC的成熟化模式:各種次元的評估 - 零售銀行的全方位體驗的數位轉換的情況

  • 在數位/實體商店的流通管道體驗
  • 對持續性革新的意願
  • 平台服務的提供
  • 全方位型行銷

IDC的建議

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US40134716

This IDC study describes the IDC MaturityScape for omni-experience digital transformation (DX) in retail banking. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the customer's banking experience and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in the following key dimensions of the omni-experience DX:Channel (physical and digital) experienceContinuous innovation orientationPlatform service deliveryOmni-dimensional marketingThe IDC MaturityScape for omni-experience digital transformation in retail banking provides a framework for leaders to discuss and create plans for creating and capitalizing on a multidimensional and multichannel ecosystem approach for banks that continually amplifies experiences and adds business value. Banks that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem.This IDC MaturityScape enables business and technology leaders to assess the current state and readiness of their abilities to deliver an optimized omni-experience as part of their digital transformation journey."The challenge remains of delivering a customized omni-experience in a scalable manner that engages and satisfies the customer experience," says Marc DeCastro, research director for IDC Financial Insights. "The banks that have provided and promoted their innovation within the omni-channel experience are on the right path for further success, with all others finding themselves in a game of rapid catch up, or risk being left behind."

IDC MaturityScape Figure

IDC Opinion

In This Study

Situation Overview

  • Stages of IDC's Omni-Experience Digital Transformation in Retail Banking MaturityScape
    • Ad Hoc
      • Description
      • Business Outcome
    • Opportunistic
      • Description
      • Business Outcome
    • Repeatable
      • Description
      • Business Outcome
    • Managed
      • Description
      • Business Outcome
    • Optimized
      • Description
      • Business Outcome

Dimensions of IDC's Omni-experience digital transformation in retail banking MaturityScape

  • Channel (Digital and Physical) Experience
  • Continuous Innovation Orientation
  • Platform Service Delivery
  • Omni-Dimensional Marketing

Essential Guidance

Learn More

  • Related Research
  • Synopsis
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