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市場調查報告書

IDC PlanScape:認知行銷 - 客戶參與的變革的下一波趨勢

IDC PlanScape: Cognitive Marketing - The Next Wave of Transformation in Customer Engagement

出版商 IDC 商品編碼 357093
出版日期 內容資訊 英文 12 Pages
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IDC PlanScape:認知行銷 - 客戶參與的變革的下一波趨勢 IDC PlanScape: Cognitive Marketing - The Next Wave of Transformation in Customer Engagement
出版日期: 2016年04月29日 內容資訊: 英文 12 Pages
簡介

本報告提供認知行銷的客戶行動的影響調查,認知式運算的概要與認知系統軟體定義,對行銷的影響和重要性,認知行銷的主要相關利益者,對消費者的影響,認知行銷的前10名應用等彙整資料。

摘要整理

認知行銷的重要性

認知式運算是什麼?

  • 認知式運算是什麼?
  • 「認知」對行銷的影響

主要相關利益者

  • 消費者部門的相關利益者
  • 內容和意圖的不同

認知行銷的有效利用方法

建議

相關調查

目錄
Product Code: US41199516

This IDC study makes the case that adopting cognitive marketing is an immediate competitive imperative for all marketers. This study describes the profound effects cognitive will have on consumer behavior, briefly explains cognitive computing, describes the impact cognitive will have on marketing and marketers, and identifies the top 10 applications available to marketers right now."Cognitive computing is the bacon flavoring of the IT industry - it is going into everything," said Gerry Murray, research analyst with IDC's CMO Advisory service. "Many people are so used to hearing the promises about cognitive that they are at risk of missing the fact that it is finally here with a vengeance. Cognitive enables marketers to process massive amounts of unstructured external data with structured internal data in real time. As a result, they can deliver greater value to better customers faster - the ultimate competitive advantage."

IDC PlanScape Figure

Executive Summary

Why Is CognItive Marketing Important?

What Is Cognitive Computing?

  • What Is Cognitive Computing?
  • What Impact Will Cognitive Have on Marketing?

Who Are the Key Stakeholders?

  • Consumer Stakeholders
  • Content Does Not Equal Intent

How Can My Organization Take Advantage of Cognitive Marketing?

Essential Guidance

Related Research

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