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市場調查報告書

IDC PlanScape:劃時代的零售分析

IDC PlanScape: Breakthrough Retail Analytics

出版商 IDC 商品編碼 356329
出版日期 內容資訊 英文 15 Pages
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IDC PlanScape:劃時代的零售分析 IDC PlanScape: Breakthrough Retail Analytics
出版日期: 2016年04月11日 內容資訊: 英文 15 Pages
簡介

劃時代的零售分析 (breakthrough retail analytics) ,零售企業與形成客戶、合作夥伴、供應商生態系統的數位轉換核心。

本報告以零售的數位轉換中劃時代的零售分析為主題,提供其理由,有效利用方法等系統性資訊。

IDC PlanScape價值

摘要整理

劃時代的零售分析重要的理由

  • 加入複雜度到「零售的權利」的話,會產生大風險
  • 目前分析
  • 劃時代的零售分析的優點

所謂劃時代的零售分析

  • 產品、客戶、記錄的基因
  • 機器學習
  • 消費者的選擇模式
  • 全方位流通管道行銷要素分析
  • 規範的企業權衡、根本的原因分析
  • 個人肖像,感情、感性、趨勢分析
  • 競爭產品,區分,市場情報
  • 群眾的智慧

主要的相關利益者

活用組織劃時代的零售分析的方法

主要的建議

相關調查

目錄
Product Code: US41157516

This IDC study looks at breakthrough retail analytics in the context of the industry's digital transformation and details the opportunities at hand, how it can be achieved, and the key stakeholders involved."IDC Retail Insights believes that successful adoption and thoroughgoing deployment of breakthrough retail analytics depends on developing these capabilities in lockstep with digital transformation. A triad of leadership is required - C-level champions of enterprise digital transformation, chief analytics officers charged with developing shared analytics services, and line-of-business executives focused on process- and role-level adoption," said Greg Girard, program director, IDC Retail Insights.

IDC PlanScape Figure

Executive Summary

Why Are Breakthrough Retail Analytics Important?

  • Same "Rights for Retail" Plus Complexity Spells Greater Risks
  • Current Analytics Leave Decision Makers in the Dark and Stakeholders Out of the Loop
  • Benefits of Breakthrough Retail Analytics

What Are Breakthrough Retail Analytics?

  • Product, Customer, and Journey Genomes
  • Machine Learning
  • Consumer Choice Models
  • Omni-Channel Marketing Attribution Analytics
  • Prescriptive Enterprise Trade-Off and Prescriptive Root Cause Analytics
    • Prescriptive Enterprise Trade-Off Analytics
    • Prescriptive Root Cause Pattern Recognition
  • Personality Portraits and Sentiment, Emotion, and Tone Analysis
    • Personality Portraits
    • Sentiment, Emotion, and Tone Analysis
  • Competitive Product, Assortment, and Market Intelligence
  • Wisdom of Crowds

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Breakthrough Retail Analytics?

Essential Guidance

Related Research

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