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市場調查報告書

零售的omuniekusuperiensu的數位轉換

IDC MaturityScape: Omni-Experience Digital Transformation in Retail

出版商 IDC 商品編碼 355945
出版日期 內容資訊 英文 19 Pages
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零售的omuniekusuperiensu的數位轉換 IDC MaturityScape: Omni-Experience Digital Transformation in Retail
出版日期: 2016年04月07日 內容資訊: 英文 19 Pages
簡介

為了關於本報告提供零售的omuniekusuperiensu的數位轉換的成熟度模式拿起,達成·維持領導市場的業績提供著必要的各階段·成果·行動相關驗證,有系統的資訊。

IDC的MaturityScape價值

IDC的見解

調查概要

概況

  • 零售生態系統的全方位體驗的考察
  • IDC的零售的全方位體驗的數位轉換的成熟度模式的各階段
    • 專案
    • 方便的
    • 可重複
    • 受管理
    • 最佳化

IDC的零售的全方位體驗的數位轉換的成熟度模式的方向性

主要的建議

參考資料

  • 相關調查
  • 摘要
目錄
Product Code: US40523515

This IDC study describes the IDC MaturityScape for omni-experience digital transformation in retail. It identifies the stages, outcomes, and actions required to continually disrupt the experience and establish and sustain market-leading performance. This study also serves as a guide for retail business and IT executives to identify the areas in need of improvement in support of digital experience in the following four key dimensions of omni-experience DX: ecosystem experience, continuous innovation orientation, platform service delivery, and omni-dimensional marketing."Customer centricity is pervasive across retail sectors," says Leslie Hand, research vice president, IDC Retail Insights. "But what started as an awareness that retail business as we knew it had changed has steamrolled into retail business being disrupted and a mandate for digital transformation. One important dimension is optimizing the omni-experience for all ecosystem participants by improving the ability to sense, share, shape, and amplify interactions. Retailers that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem and positively impact their business performance as a result."

IDC MaturityScape Figure

IDC Opinion

In This Study

Situation Overview

  • Considering Omni-Experience Within the Retail Ecosystem
  • Stages of IDC's Omni-Experience Digital Transformation in Retail MaturityScape
    • Ad Hoc - Shallow
      • Description
      • Business Outcome
    • Opportunistic - Enriched
      • Description
      • Business Outcome
    • Repeatable - Multidimensional
      • Description
      • Business Outcome
    • Managed - Amplified
      • Description
      • Business Outcome
    • Optimized - Disruptive
      • Description
      • Business Outcome

Dimensions of IDC's Omni-Experience Digital Transformation in Retail MaturityScape

Essential Guidance

Learn More

  • Related Research
  • Synopsis
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