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市場調查報告書

全球行動應用程式市場預測

Worldwide Mobile Applications Forecast, 2017-2021

出版商 IDC 商品編碼 355682
出版日期 內容資訊 英文 27 Pages
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全球行動應用程式市場預測 Worldwide Mobile Applications Forecast, 2017-2021
出版日期: 2017年03月31日 內容資訊: 英文 27 Pages
簡介

本報告提供全球行動應用程式市場相關調查分析,最新的市場預測相關的系統性資訊。

IDC的市場預測值

摘要整理

技術供應商的建議

市場預測

市場背景

  • 推動因素及阻礙因素
    • 推動因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

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目錄
Product Code: US42394817
This IDC study provides a five-year forecast for the mobile applications market."Accelerated growth in non-advertising app revenue is the headline for our latest forecast," said John Jackson, IDC's research vice president for Mobile and Connected Platforms. He continued, "2016's $45.4 billion total marked a 38% increase from the previous year, reflecting growth in the installed base of smart mobile devices to almost 3.9 billion while developers continue to perfect commercial formulas. Healthy top-line revenue growth was observed across all ecosystems including Google Play, Apple's App Store, and the extraordinarily vibrant Chinese market, which is dominated by independent channels. Consequently, we have raised our overall revenue forecast to $75 billion in 2021."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Apple and Google Ecosystems Maintain Dominant Distribution Positions
      • Apple and Google Ecosystems: Poised to Endure
      • No Mobile, No Reach
    • Inhibitors
      • Multiservice Apps Led by Social and Messaging
      • Technical and Market Disruptions
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Applications
  • Revenue
  • Installs (or Downloads)

Methodology

  • Note on Individual Country Figures
  • Note on the PRC

Related Research

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