Worldwide Mobile Applications Forecast, 2016-2020
|出版日期||內容資訊||英文 24 Pages
|全球行動應用程式市場預測:2016年∼2020年 Worldwide Mobile Applications Forecast, 2016-2020|
|出版日期: 2016年03月31日||內容資訊: 英文 24 Pages||
This IDC study projects moderating application install volume but continued expansion of direct (non-advertising) revenue opportunities. Maturation as opposed to technical disruption will be the primary driver of market dynamics, though both will factor. Apple's iOS App Store ecosystem is expected to continue generally outperforming Google Play for Android."The mighty mobile application remains a dominant format for the distribution of nearly every type of service, content, or information," said John Jackson, IDC's research vice president for Mobile and Connected Platforms. "This is poised to hold true throughout our 2020 forecast period though both mobile maturity and progressively more advanced technological and practical approaches to delivering user experiences directly influence market dynamics. Finally, we expect that with well over 6 billion smart mobile devices in use by 2020, maturation rather than technical disruption will be the primary influence on the shape of the market."