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市場調查報告書

全球行動應用程式市場預測:2016年∼2020年

Worldwide Mobile Applications Forecast, 2016-2020

出版商 IDC 商品編碼 355682
出版日期 內容資訊 英文 24 Pages
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全球行動應用程式市場預測:2016年∼2020年 Worldwide Mobile Applications Forecast, 2016-2020
出版日期: 2016年03月31日 內容資訊: 英文 24 Pages
簡介

全球行動應用程式整體市場的直接收益,預計2015年∼2020年以10.6%的年複合成長率成長。

本報告提供全球行動應用程式市場相關調查分析,最新的市場預測相關的系統性資訊。

IDC的市場預測值

摘要整理

技術供應商的建議

市場預測

市場背景

  • 推動因素及阻礙因素
    • 推動因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

調查手法

相關調查

目錄
Product Code: US41100816

This IDC study projects moderating application install volume but continued expansion of direct (non-advertising) revenue opportunities. Maturation as opposed to technical disruption will be the primary driver of market dynamics, though both will factor. Apple's iOS App Store ecosystem is expected to continue generally outperforming Google Play for Android."The mighty mobile application remains a dominant format for the distribution of nearly every type of service, content, or information," said John Jackson, IDC's research vice president for Mobile and Connected Platforms. "This is poised to hold true throughout our 2020 forecast period though both mobile maturity and progressively more advanced technological and practical approaches to delivering user experiences directly influence market dynamics. Finally, we expect that with well over 6 billion smart mobile devices in use by 2020, maturation rather than technical disruption will be the primary influence on the shape of the market."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • The Installed Base of Smart Mobile Devices: A Correlation Story
      • Apple and Google Ecosystems: Poised to Endure
      • "Mobile First" User Demand: No Mobile, No Reach
    • Inhibitors
      • Market Maturity: App Self-Actualization for All
      • Technical Maturity: One App, Many Services in the Inter-App Economy
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Applications
  • Revenue
  • Installs (or Downloads)

Methodology

  • Note on Individual Country Figures
  • Note on the PRC

Related Research

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