Cover Image
市場調查報告書

穿戴式設備的全球市場佔有率 (2015年):Fitbit、Apple壟斷美國市場

Worldwide Wearable Device Market Shares, 2015: Fitbit and Apple Dominate U.S. Market in 2015

出版商 IDC 商品編碼 354893
出版日期 內容資訊 英文 12 Pages
訂單完成後即時交付
價格
Back to Top
穿戴式設備的全球市場佔有率 (2015年):Fitbit、Apple壟斷美國市場 Worldwide Wearable Device Market Shares, 2015: Fitbit and Apple Dominate U.S. Market in 2015
出版日期: 2016年03月16日 內容資訊: 英文 12 Pages
簡介

全球穿戴式設備市場,進入2015年大幅度成長。由於Apple持續一強狀態,包含其他公司的整體趨勢很難看見,不過,大企業 (Fitbit,Apple,小米) 左右市場整體的流程,其他公司都繼續模仿。在獲得市場佔有率和顧客購買傾向率時,品牌和流通體制的重要性愈來愈高漲。

本報告提供全球穿戴式設備市場上主要供應商的市場佔有率 (以數量為準) 分析。

IDC的市場趨勢預測 (圖表)

摘要整理

技術供應商的建議

  • 感測器需求的增加
  • 處理器的開發
  • 技術之外的項目相關聯盟處的開拓
  • 材料的重要性
  • 殺手級設備/殺手級應用的問題沒有關係

市場佔有率

左右近幾年的市場的主要企業

  • Fitbit
  • Apple
  • 中國供應商

市場背景情況

  • 推動市場要素
  • 市場阻礙因素
  • 市場主要趨勢

調查手法

市場定義

相關調查

目錄
Product Code: US41067316

This IDC study examines the market share of the major vendors in the worldwide wearable device market in 2015. Figures are based on unit shipments from vendor into channel."The worldwide wearable device market was front and center in 2015," said Ramon T. Llamas, research manager for IDC's Wearables research team. "From Apple's Watch to the myriad of fitness trackers on the market, it was difficult to overlook the progress that wearables have made. But what we saw in 2015 was a clearer delineation of market leaders - Fitbit, Apple, and Xiaomi - against the rest of the market made up of me-too and copycat devices. This is where brand and distribution become increasingly important to remain relevant and gain mindshare and market share."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

  • The Growing Need for Sensors
  • Processor Development
  • Developing Partnerships Outside of Technology
  • Materials Matter
  • It's Not About a Killer Device or a Killer App

Market Share

Who Shaped the Year

  • Fitbit
  • Apple
  • Chinese Vendors

Market Context

  • Drivers
  • Inhibitors
  • Significant Market Developments

Methodology

  • Primary Data Sources
  • Secondary Sources
  • IDC's Worldwide Quarterly Wearable Device Tracker

Market Definition

Related Research

Back to Top