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市場調查報告書

網絡零售業者 (eTaylor) 與消費者設備:亞太地區的新銷售範例

The eTailer Model and Consumer Devices - A New Selling Paradigm in Asia/Pacific

出版商 IDC 商品編碼 346400
出版日期 內容資訊 英文 20 Pages
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網絡零售業者 (eTaylor) 與消費者設備:亞太地區的新銷售範例 The eTailer Model and Consumer Devices - A New Selling Paradigm in Asia/Pacific
出版日期: 2015年12月02日 內容資訊: 英文 20 Pages
簡介

亞太地區各國的網路零售業者的未來性可說是相當看好。消費者關於網路的知識增加、開始學會在線上訂購物資、服務的樂趣。此外,網路數及產品類別也增加,促銷活動及降價活動也活絡化。再加上該地區存在數十億單位的潛在客戶。雖然需要克服的課題仍然不少,但亞太地區網路零售業者在質、量上,相信都將更進一步地成長。

本報告提供亞太地區的網絡零售業者 (eTaylor) 最新趨勢和未來展望相關分析,提供您透過智慧裝置的銷售額擴大趨勢,及各地區·各類別的成長機會,與其他的流通管道 (朝成熟化發展的網路零售等) 之比較,,迅速的市場成長要素,今後解決需要的課題,未來市場規模預測與發展的方向性等相關調查與考察。

第1章 IDC的見解

第2章 調查概要

  • 定義

第3章 概況

  • 目前市場趨勢
    • 需求
      • 數十億的新一代消費者
    • 供給
      • 軟體:Android
      • 中國:規模經濟
    • 流通
      • 最後的missing link
  • 網絡零售 (eTaylor) 的市場環境
    • 零售用電子商務的類別
      • 線上市場/競標網站
      • 電子超市
      • 零售業者的電子商務支援
      • 網絡零售專業業者
    • 左右網絡零售市場上企業策略的要素
      • 採購/外包化
      • 客戶獲得
      • 物流/發送
      • 付款

第4章 未來展望

  • 網絡零售業者將往何處發展?
    • 網絡零售業者活動範圍的擴大
    • 跟網絡零售業者合作不可或缺
    • 在利基領域網絡零售業者的勢力擴大
    • 網絡零售業者物流方面的課題 (特別是郊區方面)
  • 未來展望:客戶方面從設備,透過網絡零售業者的銷售額
    • PC
    • 平板電腦
    • 智慧型手機
    • 各國概況
    • 中國
    • 印度
    • 印尼
    • 馬來西亞
    • 泰國
    • 菲律賓
    • 越南
    • 澳洲
    • 韓國
    • 香港
    • 新加坡

第5章 IDC的建議

  • 應考慮的行動
    • 對供應商的建議
    • 對網絡零售業者的建議

第6章 參考資料

  • 相關調查
  • 摘要

圖表一覽

目錄
Product Code: AP40051315

This IDC study analyzes the growth of smart devices sales through the eTailer channel in Asia/Pacific and attempts to explain the trends shaping the growth in this category across the region. This study also maps the countries in the region in terms of their relative maturity for online commerce, giving vendors and eTailers a sense of where the countries stand in this journey.

This paper will help vendors better understand how to engage the new-age eTailers that are rapidly evolving to challenge the traditional brick-and-mortar stores that vendors are used to liaising with for the last-mile connectivity. It will also help eTailers understand how to improve their business models and processes to serve the end consumers better, as they evolve from capturing consumer mindshare through pricing promotions to retaining these consumers with smarter service offerings.

"The future of eTailing is very bright in Asia/Pacific. Consumers are becoming increasingly tech savvy and comfortable with shopping online for goods and services, as the number of sites and their catalogs increase with numerous promotions driving price arbitrage. Moreover, the number of new potential shoppers will continue to grow in Asia as the Next Billion consumers come online. Despite numerous challenges, eTailers are getting more sophisticated and efficient in delivering products at affordable prices," says Shiv Putcha, associate director, Service Provider and Connected Consumer Research, IDC Asia/Pacific.

"The two biggest trends shaping technology in Asia today are mobile and ecommerce. But what is more interesting is how these two trends are feeding off each other and the new dynamics they have created in the technology world. These two trends have up-ended vendors and traditional channels alike, forcing both parties to rethink their business models to remain relevant in a rapidly changing market. The key to success here for the incumbents is to treat these trends as opportunities that they can take advantage of, rather than as challenges that they need to overcome. Those that do will reap the benefits of a growing segment of the market that will continue to see engagement from consumers in the years to come," says Avinash K. Sundaram, research manager, Client Devices Research, IDC Asia/Pacific.

Table of Contents

1. IDC Opinion

2. In This Study

  • Definitions

3. Situation Overview

  • Current Industry Dynamics
    • Demand
      • The Next Billion Consumers
    • Supply
      • Software - Android
      • Hardware - Silicon to Components
      • China - Economies of Scale
    • Distribution
      • The Missing Last Mile Link
  • The eTailer Landscape
    • Retail eCommerce Categories
      • Table: Retail eCommerce Categories
      • Online Marketplace/Auction Sites
      • eMalls
      • Retailers with eCommerce
      • Pure eTailers
        • Table: eTailers Selling Devices in Asia
    • Factors Shaping eTailer Market Strategies
      • Procurement/Sourcing
      • Customer Acquisition
      • Logistics/Delivery
      • Payments
        • Table: eTailer Payment Options Across APEJ

4. Future Outlook

  • Where are the eTailers headed?
    • eTailers Will Continue to Expand Their Reach
    • eTailer Consolidation is Inevitable
    • eTailers Will Emerge in Increasingly Niche Areas
    • eTailers Will Continue to Struggle with Logistics, Especially Outside Urban Areas
  • Outlook - Client Devices Sales Through eTailers
    • Figure: APEJ eTailer Channel Share Forecast by Device Type, 2014-2019
    • PCs
    • Tablets
    • Smartphones
    • Country Overview
    • Figure: IDC Leadership Grid: eTailer Growth Potential in APEJ Countries
    • China
    • India
    • Indonesia
    • Malaysia
    • Thailand
    • Philippines
    • Vietnam
    • Australia
    • Korea
    • Hong Kong
    • Singapore

5. Essential Guidance

  • Actions to Consider
    • Advice to Vendors
    • Advice to eTailers

6. Learn More

  • Related Research
  • Synopsis
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