The Road to an xCommerce Future
|出版日期||內容資訊||英文 17 Pages
隨著電子商務、行動電子商務的急速成長，在目前電子商務平台，稱為x貿易 (xCommerce) 的新交易功能正在加入。「x貿易」是包括電子商務相關的創新複雜的經營模式用語，隱藏著未容納在傳統電子商務模式範圍內，產生新消費行為的可能性。x貿易中有ODS、共享經濟、O2O、社群商務、內容交易、新付款/流通系統、CX (客戶經驗) 等各種方面、特徵，有整合、融合全方位流通管道方式的產業形態的可能性。
本報告提供(日本之外) 亞太地區各國的電子商務市場最新趨勢和成長推動因素調查、現在進行中的市場新趨勢 - 隨選服務 (ODS)、共享經濟 (共享經濟)、O2O (online to offline：從線上誘導到實體商店)、社群商務、客戶經驗 (CX、客戶體驗) 等 - ，及x貿易發展的發展動向考察。
This IDC study presents the current state of ecommerce across the Asia/Pacific region and map its evolution path. It summarizes the underlying drivers for ecommerce growth in the region, including the rise of smartphones and mobile payments. The report also presents a framework for analyzing the various new features of ecommerce such as on-demand services (ODS), sharing economy services, online to offline (O2O), social commerce, customer experience (CX), and so on. This report covers some developments in the Asia/Pacific region excluding Japan (APEJ).
"With the proliferation of ecommerce and mcommerce, and new features that has added into current ecommerce platform, we have thus defined xcommerce as the new ecommerce. xCommerce is an all-encompassing term that highlights the increasingly innovative and complex business models catering to the changing consumer purchasing behavior over and above the traditional ecommerce models. These include ODS, sharing economy services, O2O, social commerce, content commerce, new payment and logistic systems, CX in an open platform that allows the integration and hybridization of omni-channel business mix," says Hwee-Xian Tan, senior market analyst, Communications, IDC Asia/Pacific Group.