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數位電子看板的美國市場 (2015∼2019年)

U.S. Digital Signage Forecast, 2015-2019

出版商 IDC 商品編碼 345552
出版日期 內容資訊 英文 11 Pages
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數位電子看板的美國市場 (2015∼2019年) U.S. Digital Signage Forecast, 2015-2019
出版日期: 2015年11月19日 內容資訊: 英文 11 Pages

數位電子看板市場處於進化之中,產生雲端基礎解決方案的增加、行動技術的追加、「智慧」顯示器增加的現象。另一方面,隨著顯示器/播放器的產品化和雲端環境的轉變等,數位電子看板用播放器市場也受到價格降低壓力,那也帶給硬體設備的市場收益額不良影響。儘管如此,數位電子看板市場整體保持擴大趨勢,2014年達7億3700萬美元的市場規模,此後估計以13.8%年複合成長率(CAGR) 成長,2019年達到14億美元。

本報告提供美國的數位電子看板市場 (專用螢幕/顯示器、數位電子看板用播放器/硬體設備、內容作成與管理用軟體、開發服務、連接服務等) 趨勢預測的調查評估。

IDC的市場趨勢預測 (圖表)




  • 美國國內的數位電子看板的裝機率
  • 數位電子看板的收益額:各產業


  • 市場促進&阻礙因素
    • 推動因素
      • 為了應對展示廳現象(Showrooming)的技術創新
      • 廣告的適當性
      • 降低成本
      • 集中型/分散式訊息控制功能
    • 阻礙因素
      • 缺乏明確的所有權
  • 市場主要趨勢
  • 上次預測後的變更點




Product Code: 259367

This IDC study covers the U.S. digital signage market, which includes screens/displays used in digital signage systems, the digital signage player/hardware, the software for developing and managing digital signage content, and the development services and the connectivity for digital signs."The digital signage market continues to evolve, with an increase in cloud-based solutions, the addition of mobile technologies, and a growing number of 'smart' displays serving as strong examples. The commoditization of some displays and players and the move to the cloud is causing some price compression in the digital signage media player market, which is impacting the revenue from digital signage hardware. Nevertheless, the digital signage market is still expected to grow from just under $737 million in 2014 to over $1.4 billion in 2019 for a five-year CAGR of 13.8%." - Tim Greene, research director, IDC's Hardcopy Solutions Group.

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • U.S. Digital Signage Installed Base
  • Digital Signage Revenue by Vertical Market

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Modernizing to Combat Showrooming
      • Relevance
      • Cost Reduction
      • Centralized, Localized Message Control
    • Inhibitors
      • Lack of Clear Ownership
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition


Related Research

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