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市場調查報告書

消費者取向行動通訊服務的美國市場的未來預測 (2015∼2019年)

U.S. Mobile Consumer Services Forecast, 2016-2020

出版商 IDC 商品編碼 345031
出版日期 內容資訊 英文 13 Pages
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消費者取向行動通訊服務的美國市場的未來預測 (2015∼2019年) U.S. Mobile Consumer Services Forecast, 2016-2020
出版日期: 2016年09月15日 內容資訊: 英文 13 Pages
簡介

隨著美國國內的行動通訊的普及率上升,行動網路業者觸及各個領域,尋找擴大用戶的空間。以維持成長率為目標,開拓平板電腦的用戶和信用度低的用戶,以及挖走其他競爭公司的用戶。因此導致比受以往低的ARPU和獲得設備成本吸引的新用戶加入,維持了市場收益額。

本報告提供美國的消費者取向 (個人) 行動通訊服務的市場趨勢 (今後5年份:用戶數、收益額、ARPU等) 調查與預測、市場主要的趨勢和未來的市場機會、市場主要促進與阻礙因素、對產業相關人員的建議等資訊彙整,為您概述為以下內容。

IDC的市場規模預測 (圖表)

摘要整理

技術供應商的建議

  • 消費者取向服務市場成長建立在犧牲個人用戶上
  • 平板網路廣告的優點與成果
  • 非傳統的語音通話服務

市場預測

市場背景情況

  • 市場促進與阻礙因素
    • 推動因素
      • 特別服務與推銷:設備安裝計劃、早期更換服務、資料轉移服務
      • 設備的開發
      • 網路的更新
      • 消費者取向市場情勢
    • 阻礙因素
      • WiFi的利用可能性
  • 市場主要動向
  • 上次預測後的變更點

市場定義

調查手法

相關調查

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目錄
Product Code: US41609716

This IDC study analyzes the U.S. mobile consumer services market outlook for 2016-2020. It sets the forecast within the context of the overall mobile services market, including the business segment. This study discusses the key market trends impacting the consumer segment within the United States and examines the key market challenges and competitive dynamics to watch in 2016 and beyond. Forecasts for total and customer subscribers, revenue, and average revenue per user (ARPU) are also provided. This IDC study examines the U.S. mobile consumer services market and focuses specifically on the adoption of mobility by consumers. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile consumer services marketForecasts of consumer subscribers, revenue, and ARPU for 2016-2020An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period "Consumer and business subscribers are poised for consistent growth, considering many subscribers are choosing between consumer and individual-liable business plans," says Brian Haven, senior research analyst, U.S. Mobile Consumer Services, at IDC. "Consistent consumer promotions have mitigated the trend toward the business segment, and we are now seeing both subscriber bases grow in concert."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Split Between Consumer and Business Subscribers
  • The Role of Tablets and Connected Devices
  • Growing Data Use Among Consumer Subscribers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Smartphone Permeation at the Low End
      • Special Offers and Promotions: Operator Content and Content Enablement
    • Inhibitors
      • Penetration Rates and Market Saturation
      • WiFi Availability
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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