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市場調查報告書

美國的行動商務服務市場預測

U.S. Mobile Business Services Forecast, 2016-2020

出版商 IDC 商品編碼 342862
出版日期 內容資訊 英文 13 Pages
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美國的行動商務服務市場預測 U.S. Mobile Business Services Forecast, 2016-2020
出版日期: 2016年08月22日 內容資訊: 英文 13 Pages
簡介

在行動商務服務市場中,如何維持企業客戶基礎將導致產業的成敗。因此,單純的服務和有競爭力的收費系統、資料包裝,成為各企業應處理的策略性課題。

本報告提供美國的行動商務服務市場相關調查分析,依據行動服務整體市場和個人用服務的動向,提供近幾年的市場主要動向,及主要推動及阻礙市場要素與其影響度,市場趨勢預測 (今後5年分:契約企業數,市場收益額,ARPU (每一用戶平均收益額) 等) 的資訊彙整,為您概述為以下內容。

IDC的市場趨勢預測 (圖表)

摘要整理

對技術供應商的建議

  • 企業方面有效利用自家公司持有型服務的回歸的動向
  • 為了促進忠誠度、降低解約率,攜帶單純的服務進入市場

市場預測

市場背景情況

  • 市場促進、阻礙因素
    • 推動因素
      • 行動語音通話、數據通訊服務企業提供的特殊服務、推銷活動
      • 設備的開發
      • 商務市場環境
      • 員工用無線通訊服務折扣計劃
    • 阻礙因素
      • Wi-Fi的利用可能性
  • 市場主要趨勢
  • 上次預測後的變更點

市場定義

調查手法

相關調查

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目錄
Product Code: US41632516

This IDC study analyzes the U.S. mobile business services market outlook for 2016-2020. It sets the forecast within the context of the overall mobile services market, including the consumer segment. This study discusses the key market trends impacting the business segment within the United States and examines the key market challenges and competitive dynamics to watch in 2016 and beyond. Forecasts for total and business subscribers, revenue, and average revenue per user (ARPU) are also provided. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile business services marketForecasts of mobile business subscribers, revenue, and ARPU for 2016-2020An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period "The apt response from mobile operators to the competitive threats in the business subscriber base will mean the difference between success or failure in this part of the wireless market," says Denise Lund, research director, Enterprise Mobility at IDC. "Simplified offers and competitively priced data packages are major ingredients of success, as is a strong business-focused sales team."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Capitalize on the Enterprise Shift Back to Corporate Liable
  • Go to Market with Simplified Offers That Drive Loyalty and Reduce Churn

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Special Offers and Promotions: Mobile Voice and Data Services Offers
      • Device Development
      • Business Market Landscape
      • Employer Wireless Services Discount Programs
    • Inhibitors
      • WiFi Availability
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

Related Research

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