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European Vertical Markets Survey: The 3rd Platform Drives New Trends in Channel Selection

出版商 IDC 商品編碼 341809
出版日期 內容資訊 英文 21 Pages
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歐洲各產業IT市場分析:「第三方平台」,流通管道選擇新的趨勢的出現 European Vertical Markets Survey: The 3rd Platform Drives New Trends in Channel Selection
出版日期: 2015年10月05日 內容資訊: 英文 21 Pages


本報告提供歐洲的主要5個國家的各產業 (金融服務、離散製造業、製程業、通訊媒體、公共事業/石油與天然氣、零售/批發、專門服務/交通、政府/教育機關、醫療機關) 的IT採購市場相關分析、依據1,588家員工10名以上企業的問卷調查,提供IT產品與服務的採購途徑,及供應商的選擇標準、目前供應商的滿意度等相關調查、「第三方平台」對各企業IT採購選擇的影響考察。



  • 調查手法
  • 定義
    • 各產業市場


  • IT的採購:「第三方平台」的登場伴隨的直接採購流通管道的擴大
    • 一次IT流通管道:各產業
    • 一次IT流通管道和「第三方平台」


  • 流通管道的短期性演進
  • IT供應商的選擇標準
  • 客戶對IT供應商的滿意度


  • 應考慮的行動


  • 相關調查
  • 摘要
Product Code: M09X

This IDC study analyzes the results of the latest IDC European Vertical Markets Survey based on interviews of 1,588 organizations with more than 10 employees in the top 5 Western European countries, focusing on end users' channel selection, the criteria adopted for choosing IT suppliers, and the level of satisfaction with the primary IT supplier across vertical markets. It also looks into 3rd Platform investments and how they have changed IT managers' perspective on sourcing. Survey results are presented and analyzed for total Western Europe, aggregated into the following vertical markets: financial services, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, government/education, and healthcare."Direct channels have seen a strong increase in mindshare according to our survey over the past two years," said Serena Da Rold, program manager, IDC European Industry Solutions. "On the other hand, projects related to 3rd Platform technologies play a key role in setting IT budgets and in channel selection, and they frequently require the involvement of systems integrators or value-added resellers. Looking after their channel ecosystem therefore remains central for IT vendors to play in the markets where IT spending is set to grow in the future."

IDC Opinion

In This Study

  • Methodology
  • Definitions
    • Vertical Markets

Situation Overview

  • Sourcing IT: Direct Channels Ramping Up, Driven by the 3rd Platform
    • Primary IT Channels by Vertical Market
    • Primary IT Channels and the 3rd Platform

Future Outlook

  • Channel Evolution in the Short Term
  • IT Supplier Selection Criteria
  • Customer Satisfaction with IT Suppliers

Essential Guidance

  • Actions to Consider

Learn More

  • Related Research
  • Synopsis
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