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市場調查報告書

現在·未來的全方位流通管道零售實行平台

IDC PlanScape: Omni-Channel Retail Execution Platforms for Now and the Future

出版商 IDC 商品編碼 341766
出版日期 內容資訊 英文 15 Pages
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現在·未來的全方位流通管道零售實行平台 IDC PlanScape: Omni-Channel Retail Execution Platforms for Now and the Future
出版日期: 2015年10月05日 內容資訊: 英文 15 Pages
簡介

導入了全方位流通管道零售平台的零售業者,已可彈性發展為了建立消費者交易及忠誠度所需之新策略,並獲得一定銷售額,並確保對其他公司的競爭優勢。這個平台雖然可達成短期間的成長,但為求長期性成長,就必須配合市場結構的變化而持續性進化。

本報告提供零售業者建立全方位流通管道零售實行平台 (Omni-Channel Retail Execution Platforms) 所需的技術和問題點相關分析,提供您全方位流通管道零售實行平台概要,及引進的必要性,短期性·長期性效果,主要的利害關係者 (相關利益者) 之間的關聯性,引進時的條件,最佳業務實踐的案例等調查。

摘要整理

為何全方位流通管道零售實行平台最為重要?

  • 全方位流通管道零售實行平台引進的風險·利益的定量化

全方位流通管道零售實行平台是什麼?

  • 全方位流通管道零售實行平台:配合規模的設定,並配合情況持續變化
    • 如何變更商務流程才好?
    • 技術性結構方面,應該預先考慮項目是什麼?
    • IT和跟商務的合作方面,應該預先考慮項目是什麼?
  • 透過革命的方法達成革命的革新

誰是關鍵的利害關係者?

如何在自家引進全方位流通管道零售實行平台?

IDC的建議

  • 零售業者的建議

參考資料

目錄
Product Code: 259196

This IDC PlanScape serves as a guide that helps retailers that have recently initiated efforts to build a road map for omni-channel answer the following questions:Why do we need an omni-channel retail execution platform? What are retailers doing to win the battle for the omni-channel customer?Who needs to be involved in this effort?How is an omni-channel retail execution platform architected, and what are the best practices for revolutionary, high-impact, fast ROI investments?How do companies engage in activities that result in immediate and lasting results? According to Leslie Hand, vice president of IDC Retail Insights, "Retailers that deploy an omni-channel retail execution platform that enables the retailer to flexibly deploy new tactics and strategies to improve customer engagement and loyalty will be positioned to gain and maintain more consumer wallet share than their peers. Importantly, the platform supports growth in the near term but is architected to enable the retailer to continually disrupt the market."

IDC PlanScape Figure

Executive Summary

Why are Omni-Channel Retail Execution platforms Important?

  • Quantifying the Risk and Benefits of Implementing Omni-Channel Retail Execution Platforms

What is an Omni-Channel Retail Execution platform?

  • Omni-Channel Retail Execution Platforms: Architected to Scale and Adapt to Continual Change
    • What Business Process Changes Need to Be Accommodated?
    • What Are Some of the Technical Architecture Considerations?
    • What Are Some of the IT and Business Alignment Considerations?
  • Evolutionary Approaches Give Way to Revolutionary Innovation

Who are the Key Stakeholders?

How Can My Organization create an Omni-Channel Retail Execution platform?

Essential Guidance

  • Recommendations for Retailers

Related Research

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