Cover Image
市場調查報告書

全球與美國的程序化TV廣告市場預測:2015年∼2019年

Worldwide and U.S. Programmatic TV Advertising Forecast, 2015-2019

出版商 IDC 商品編碼 341765
出版日期 內容資訊 英文 16 Pages
訂單完成後即時交付
價格
Back to Top
全球與美國的程序化TV廣告市場預測:2015年∼2019年 Worldwide and U.S. Programmatic TV Advertising Forecast, 2015-2019
出版日期: 2015年10月08日 內容資訊: 英文 16 Pages
簡介

本報告提供美國、英國、法國、德國、俄羅斯、日本、中國、韓國、巴西、墨西哥的程序化技術的TV廣告支出調查分析、最新的5年預測相關的系統性資訊。

IDC的市場預測圖

摘要整理

技術供應商的建議

市場預測

  • 全球與美國的程序化TV廣告市場預測
    • 全球市場
    • 美國

市場背景

  • 程序化TV廣告
  • 所謂程序化TV
  • 推動因素及阻礙因素
    • 推動因素
    • 阻礙因素
  • 重要的市場趨勢
  • 上次預測後的變更

市場定義

  • 其他

調查手法

相關調查

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: 259167

This IDC study sizes and forecasts TV ad spend managed using programmatic technology in the United States, the United Kingdom, France, Germany, Russia, Japan, China, Korea, Brazil, and Mexico as well as in the regions and the world."For TV media owners, there is no future in which there is no programmatic," said Karsten Weide, IDC's VP of Media and Entertainment. "Media owners will be presented with challenges similar to those publishers in print have confronted over the past decade. Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising." Follow Karsten Weide on Twitter at @karstenw.

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • Worldwide and U.S. Programmatic TV Advertising Forecast, 2015-2019
    • Worldwide Markets
    • United States

Market Context

  • Programmatic TV Advertising
  • What Is Programmatic TV?
    • Workflow Automation and Advanced Audience Data
    • Auctions, Real-Time Bidding, and Addressability
  • Drivers and Inhibitors
    • Drivers
      • Advantages for Buyers
      • Advantages for Sellers
    • Inhibitors
      • Disadvantages for Sellers: Commoditization
      • Disadvantages for Sellers: Buyer's Market Versus Seller's Market
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Other Definitions

Methodology

Related Research

Back to Top